A Landing Page That Makes You Money

When your visitors land on your site, will they read, buy or optin?

What is a Landing Page? Your Landing Page is the page where your visitors first arrive at your website. Don’t waste this opportunity.

A Landing Page which is optimized for your desired action can get anything up to 47% more actions than one which is not well written, according to some statistics. What is your desired action? You know that according to your business model. It could be a sale, an optin, registration for a webinar, or to consume some content.

We also have to say that once you made your first attempt at a Landing Page, you should then test, test, test to try and improve your results. There are various way to “split-test” your trial Landing Pages to see whether a change to say, headline, colors, or opt-in form improves your results.

Headline

The first element of your Landing Page is your headline. Some copywriters will write hundreds of headlines before settling on one to test.

Search engines will only show 65 characters of your headline, so keep them short and sweet.

Numbers make your headline believable, as does specificity. Use digits rather than words.

Use some interesting adjectives: effortless, strange, incredible, unique, fun, free

Using negative wording can type into your reader’s fears and curiosity: “These Exercise Tips Will STOP You Getting Injured.

Use trigger words: What, Why, How or When

Make a huge promise. Dan Kennedy, the great copywriter and marketer, used to call this the “horse’s *ss” propositions. The promise is so big, so valuable, and so audacious that a reader would have to be a “horse’s a**” to pass it up.

One headline formula that is said to make profitable Landing Pages is: Number or Trigger word + Adjective + Keyword + Promise

Write many, many headlines, and test more than one.

Call To Action

You want your reader to take action, and dive in

Your Call To Action (CTA) asks for the order, whatever that is. In a really simple opt-in type Landing Page, the headline might also be the Call To Action, but regardless, the CTA is where you ask for your desired action.

You can have a gentle CTA, or a Stop-Everything-And-Sign-Up CTA, much like Dan Kennedy’s “horse’s a**” proposition.

Here’s some example Calls To Action (or words in CTAs) I found looking around the net:

  • Sign Up Now
  • Sign Up for Free
  • Free Trial
  • Join Now
  • One-Time Offer
  • Join Free for One Month
  • Start Selling Today
  • Get Started
  • Send Me Specials Now
  • Enter Your URL to Find Out
  • Discover a Cocktail Tailored to Your Taste
  • Download Now
  • Tweet This
  • Special Offer
  • Exclusive Invitation
  • Show Me My Heatmap
  • Learn More
  • Save More
  • Send a GiftRocket
  • Talk To Us
  • Create My Resume

Landing Page Colors

We’ve all seen some horrible websites. Websites with fonts that are unreadable, colors that turn your stomach, and font/color combinations that seem designed to induce some kind of optical malfunction.

First, make your Landing Page easy to read. It’s too easy for your readers  to choose to click away, don’t drive them away with bad color choices. I’ve read statistics that suggest 52% of readers could leave a website based on color and design, while 85% of readers could buy based on color alone.

Red, orange, black and blue target impulsive shoppers. Navy blue and teal may appeal to price-conscious shoppers. Pink, sky blue and rose can appeal to traditional buyers.

Orange in particular is found to be excellent for CTA or buy buttons. Like anything, this needs testing. Green can mean Go, red can mean stop, or danger. Green can also mean money, or the calmness of nature.

Blue is a widely used corporate color. It can mean “trust us”. You might also use blue if your website or business has a nature or nautical theme.

If the Landing Page is designed to lead into the larger website, as opposed to a simple opt-in type, then the Landing Page should reflect the design of the website overall. it should use the same colors, and block page design.

You should make sure the color and design isn’t distracting, and think about some cultural aspects. Some countries have particular colors which make people think of death, as well as particular numbers which or lucky or unlucky.

Finally, make sure your website is mobile and tablet friendly. Mobile now accounts for 65% of digital media time, so make sure your prospective buyers can read your website at Starbucks on their smart phone.

 

SEO (Search Engine Optimization) for Beginners

Everybody’s searching for something

What is Search Engine Optimization?

Search Engine Optimization (SEO) is the process of getting your website ranked in the Search Engine Results Pages (SERPs).

What??

If you have a website about “dog training”, for example, and you type into Google, Yahoo, or Bing “how to train my dog” … where does your website appear?

Dog training? Where’s your website?

The list of results on page one of Google, followed by the next page, and the next, are called the Search Engine Results Pages. Ideally, you want your “dog training” website to be on the first or front page of Google for a search like “how to train my dog”. To be honest, you’d like it in the first position of the first page.

But how are you going to do that? For a simple search like “how to train my dog”, there are more than 7 million results in Google. To be honest, I’m surprised there are that few. How are you going to get your website on the front page?

Broadly there are three boxes to tick, to get the best possible result .

These are:

  1. Keywords – finding the keywords people would use who are searching for your topic, and who are ideally ready to buy something, or consume your content
  2. On-Page Optimization – the various elements in your site which make your site most visible, and your topic most understandable to the search engines like Google
  3. Off-Page Optimization – how to build the authority of your site in the “eyes” of Google, so that it thinks your site is the best one to answer these questions by searchers.

On top of this, Google especially will from time to time change how they recognize each of these elements. These are called “Google Updates”, on of the most recent and famous was the “Panda” update, where some well-seasoned websites simply vanished from the SERPs.

Search engine updates like Google’s “Panda” are feared by webmasters trying to maintain website rankings

Mastering SEO can men endless amounts of free traffic as web searchers discover your site as they search for content, products, or answers to their problems. It is worth trying to master SEO to get hold some of the estimated 3.5 Billion web searches per day.

Keywords

Try to understand the mind of your prospective customer or client. Some people refer to this as a Customer Avatar, or a Buyer’s Persona. Either way, you are trying to think like your customer, and especially what they might type into a search engine to get to a resource like your webite.

Try to think in terms of “buyer’s keywords” or “long tail” keywords. If you are selling dog training, it might be difficult to compete for a keyword like, “how to train my dog”.

However, you might be able to compete for “how to train my dog to heel”, “how to train my alsatian to sit”, or “pekinese dog tricks guide”. The interesting thing about webs searches is that many fewer people type into a search engine “how to train my dog” than type in a more specific or long-tail keyword search.

You can check how many searches and how competitive the searches are using Google Keyword Planner, for which you need to open a free account. There are also various paid solutions to find these long-tail buyer’s keywords.

Once you have the keywords, use them in your content, headlines, as well as page and post titles. This leads into …

On-Page Optimization

Having found your keywords, general practice is to focus one piece of content, a page or post, say, on one specific keyword.

Every page of your website should have a “title” tag. Use your keywords in these tags as they show up in the SERPs. Also use the keywords in the resulting URLs for the page/post/content.

Website pages also have “meta descriptions”. If you check your competitor’s pages, you should be able to write a more attractive description of your site incorporating your keywords.  The “Yoast” SEO plugin for WordPress, as well as other WordPress SEO plugins, can help isoltae and update these tags.

You can also include these keywords in your Headings, paragraph headings and sub-headings. In html, these are highlighted to the search engines.

Write longer content to attract the search engines which love new and fresh content. For long-tail keywords, you might need an article of up to 1500 words.

Off-Page Optimization

Try to get Google to recognize you and your website as an authority

Google recognizes a website’s authority the same way a university recognizes a good research paper. If lots of other university professors refer to a paper, it must be a good paper. And for Google, if lots of other websites link to your website, it must be a valuable website.

There are lots of ways to get links from other websites. You can pay for them, but Google frowns on this, and is these kind of practices that Google tries to wipe out with updates like Panda.

The best way to get links, is to write such excellent content that other websites naturally want to let their readers know about your information. You could also write Guest Posts on other blogs to link back to your website, or comment in relevant forums and link back to your website.

While there’s lots more detail on this topic, this is an overall outline of how to optimize your website for better rankings in the search engines.

Starting a Money-Making Blog

Anyone can start a blog – they don’t all make money though …

This article will discuss starting a blog that makes money.

Having said that, this is a wide topic, and could well be broken down and explored in lots of detail.

You might have an existing business, and it could be an online or offline business. Either way it is a good idea to have a blog, and the business itself will provide the topic for the blog. A blog will keep communication open with your clients and customers, and you can update them with information, and offers.

You might also be wanting to build a new blog solely with the hope of making money from the blog, so the blog itself becomes your business. In this case, you have to decide on a topic, and this can give folks a lot of difficulty.

Choosing a Profitable Blog Topic

As mentioned, if you have an existing business, like a running shoe store, the topic of your blog is easy – all things running and running-shoe related. Even if you have an existing online business as an affiliate marketer, or a software developer, the topic of your blog follows your business.

If you are starting a brand new blog, you have to choose a topic that you can write about, or pay someone to write about, and that people are searching for.

Think about topics that your are interested in, and that you know other people are keenly interested in. It should be a topic with lots of people, and where people are a bit irrational. I read A LOT about internet marketing, other people LOVE knitting, pug dogs or keto diets. Find some topic where people are just a little bit crazy, and where they spend money on their interest.

Look for crazy people – interested, passionate, and willing to spend money

Check some online sources to see if the topic you are thinking of has plenty of people in it.

Google Trends (https://www.google.com/trends/) will show you if the topic is trending up or down, also if there is any seasonality to the search volume for you area of interest. If you have an Adwords account (open one for free) you can use the Google Keyword Planner (https://adwords.google.com/KeywordPlanner) to assess search volume.

If the blog is built around your existing business, then you will have your own products to sell already. If you are building a money-making blog, then check Clickbank.com, Amazon and eBay to see that people are selling products in this topic.

In a previous post, we talked about “acne” as a profitable affiliate area. DIY (Do It Yourself) is a big area with a lot of passionate people. The Survivalist niche is very popular, as is the newer area of 3-D printing.

Building Your Money-Making Blog

Installing WordPress makes it all easy

There are various Content-Management Systems, but WordPress is easy to install and easy to work with.

WordPress will come with a default theme when you install it. There are some excellent free themes around, including some you can find from WordPress itself. Do an online search for “premium wordpress blog themes”, you will find plenty of excellent themes to choose from.

Adding Content to Your Blog

The next step is to add content to your blog. If the blog sits on top of your own business, the writing will come from whatever is happening there, and what you currently have to discuss or offer.

In a new money-making blog, think through a series of possible blog posts and generate lots of possible topic headlines. You can use Google Keyword Planner (https://adwords.google.com/KeywordPlanner) again to assess the potential search volume and attractiveness of your posts.

Whether you write yourself or you hire a writer, content is crucial

You can outsource the writing from folks in Fiverr, or Upwork. Fiverr is cheaper but the quality is better from more premium sources.

Think of a blog post every day or every second day as Google likes new content. Also try to write some longer articles, anything from 500-2,000 words.

Where’s the Money?

Ok, you’ve chosen a topic. You’ve built a blog. You’ve added some content. Now … how to make some money?

To make money you need some traffic. As well, as your blog, you can run some social media traffic, with a YouTube channel, a parallel Twitter account, as well as a Facebook fan page in the same area, and possibly with the same name. Adding new content with relevant keyword search terms will bring some organic traffic.

You should also be collecting email address as people visit your new blog. WordPress has various plugins and themes which make this easy to hook up to an autoresponder. Once you have an email list, you can send your new friends offers which will interest them in your chosen niche.

Here’s a list of possible monetization methods for your new blog

  • your own products if you have your own exisiting business
  • sell ads or banner placement on your blog
  • Google Adsense placement
  • affiliate products from Clickbank.com or offervault.com
  • digital products like ebooks or videos
  • physical products whether yours or from CJ.com
  • membership site to deliver ongoing content on a subscription basis

There is money to be made if you get this business model right.

Darren from the blog ProBlogger is said to earn over $1.2M per year from his own and affiliate products as well as banner placement. Nick Denton of LifeHacker is said to be around $3M, and very large blogs like Mashable or TechCrunch make over $10M per year.

 

 

Website Hosting (Getting Your New Website on the Net) – What’s It All About?

No need to write a thousand lines of code – getting your website online is easier than you think

Ar first it might seem impossible that you could have your own website on the net.

How do you have a website with a name you choose? How do you build it? And what do you need to do anyone else can see the website you’ve built for your new online business?

We will answer these very good questions right here today.

Many online marketers choose to build a website with “WordPress”. It is probably the easiest way if you are new. WordPress is a “content management system”, which just means it helps you get the content, or the stuff you write, into a website and then up to the internet.

This is actually the last step of three. First is to buy a domain name, second is to buy hosting, and third is to build your website.

Here’s the good news. You can almost do all three in one step.

Hosting

Since you know what a website is, even if you don’t know how to build or write it, and you know basically what a domain name is, let’s answer first – what is “Hosting”?

You can’t just build your website on your own computer at home and expect that anyone else in the world will be able to see it.

You may have heard of a computer called a “server”. In the case of website hosting, your “host” will allow you to put your website on their server, and then they have the technology and licenses to have websites on their server seen by other people on the internet. They will charge you some amount of money for this.

The hosting providers are really only providing you with the space to store your website files. It’s a bit like a real estate agent or realtor letting you some space to put a physical store. What you do with the space is entirely up to you, it’s just space.

There are various pricing options for website hosting, depending on whether you might end up with one website or many. BlueHost is a very good hosting company, as is GreenGeeks.

Domain Names

Computers on the net actually communicate via series of number called IP addresses. However, these are difficult to remember and use. It is easier to buy a domain name, like google.com, or warwickfoster.com, and refer to your website with this name.

Just like website files for your website are stored on servers with your website hosting provider, there are also other special servers called “nameservers”. These servers translate the identity of your website from a numerical IP address to a recognizable domain name.

Domain names are arranged using Domain Naming System rules, and so you will sometimes see a reference to DNS, when you are setting up your site or domain name.

A “domain name registrar” can a arrange for you to buy a domain name that suits you, or the business you intend to begin. Domain names can be purchased for around $10, or less with a discount coupon. Some hosting providers will give you one initial domain name for free when you purchase hosting.

You might want to maintain separate hosting and domain name registrars. If you want it to be simple, however, you can buy hosting when you buy your domain name, or buy a domain name when you set up hosting. In this case the domain name servers will automatically match up with the hosting servers.

If you want to have separate domain name providers and hosting providers, when you buy a domain name you will have to go into the domain name settings and “point” the domain name to the appropriate “custom” nameservers. This is not difficult. Your hosting provider will let you know their nameservers.

Build a Website

We mentioned earlier that you can almost do all three steps in one. This is because if you use a content management system (CMS) like WordPress  to build your website, you can install this direct from your hosting provider.

WordPress in not the only CMS. Other popular choices or Joomla or Drupal, but WordPress is relatively easy to use and well known. You can install these and manage them via your “cpanel”

Installing one of these CMS applications is done via your hosting “cpanel”. Installing WordPress is straightforward, and your hosting provider will help you.

If you wanted, you could buy your domain name and hosting from a single provider, and then install WordPress also using your hosting provider. This way you are only using one provider and you will get used to how they work and their helpdesk system.

Once you have WordPress installed, WordPress itself will guide you though setting up login details. You will be able to login through /wp-admin with a password and username, and start adding posts, pages and images or other media.

WordPress has themes and plugins which will let you build websites, ecommerce sites, opt-in pages or membership sites.

Go for it!

Start Your Profitable YouTube Channel Today

Start your business YouTube channel today

Anyone can start a profitable YouTube channel. including you.

Everyone knows YouTube. Almost 5 billion YouTube videos are watched every day. That’s 5 BILLION … every DAY. Time you got a part of that.

Google especially LOVES YouTube. So much that they bought it, but Google also ranks YouTube videos preferentially, which is good news when you are trying to attract eyes to your online business message.

This article will talk about how to create your new YouTube and then start to open your new business.channel.

Creating Your Account

Now, to have a YouTube account, you need to have a Google account. Lots of people do, and maybe you do already. If you have a personal Google/Gmail account you can work from this one, or start a new account. Either way is easy.

Once you have logged into to your Google/Gmail account, go to YouTube. We will suppose that you don’t already have a YouTube channel. In which case you will be able to see under “Subscriptions” – “Add Channel”.

If you DO already have a channel, then you will see “My Channel”.

You can then add a “Brand Account”. Choose something appropriate for your online business. This is the name viewers will see if they watch your videos or see a recommendation for your videos.

You also have the opportunity to add “Channel icon” (or logo) and “Channel art”. You can pick up some nice free images from https://www.pexels.com/ or take or use your own photos, logos or images for branding. Take some time with these to brand yourself nicely.

You can also add a “Channel Description”.

There are various options available under “Creator Studio”found under your channel/Google account icon. Included in these options are monetization of your uploaded videos.

Monetization of videos will mean that YouTube will show advertisements at the same time as they show your videos. This is an income stream over and above the sales you might make from recommending products and services in your own videos.

Adding Content to Your Channel

Adding content

Now content that you add to your YouTube channel will be videos. However, they don’t have to be videos of your head! You can record presentations from some other application like PowerPoint, screen shots, talk-overs of other material as well as your own videos that you record.

You can record the screen of your computer using various screen recording applications. Camtasia is very popular, although personally I use  Screencastify as I use a Chrome operating system.

You can record a video with just about anything that will record video and sound. Most smartphones will do just fine, although you might want a stand of some kind. Professional podcasters will have a dedicated camera and microphone, or a camcorder like the one above.

With a smartphone the process is very easy. Once you record a video, if you are also logged into your Google account, you will likely have apps or other options to upload your new video to your YouTube channel directly.

Generating High-Quality Content

You can record all kinds of videos to go in your new YouTube Channel, depending on your business model.

If you are an affiliate marketer, you can review new products. Include some pluses and minuses, as well as how your watcher will profit (if you think they will) once they purchase. Include your affiliate link in the video description so people can buy through your link.

If you have your own products and services, then you can explain the features and benefits of what you are offering. People will appreciate that you tell them in your own words.

Write out an outline prior to beginning your recording so your are not hesitant or lose your way while recording. Rehearse a few times. Approach the process professionally. There’s money at stake!

YouTube Keywords

Since Google owns YouTube they rank these videos preferentially. However, it is still worth your trouble to try to help the videos rank for whatever the search terms you think or hope your prospective buyers will be searching for.

Keyword Research

You can include in your videos:

  • Video Title
  • Video Description
  • Video Keyword Tags
  • Location Tagging (if appropriate for your business)

These are important for having your videos rank.

Google has a free Google Adwords Display Planner Tool to help you find useful keyword search tools. Note that you will have to open a Google Adwords account to have access to this tool, but you do NOT need to fund the account or spend any money to get access.

Include high-ranking search terms in the video elements referred to above for the likelihood of seeing your videos high up in Google search rankings. The Display Planner will let you download a list of keyword/tags that you can include in your video settings.

Make Your First Dollar Online With Affiliate Marketing

affiliate marketing
Make Your First Dollar Online

What is affiliate marketing?

Affiliate marketing actually benefits three people. It benefits the vendor or seller because they now have you, the affiliate marketer, bringing new people to see their products. Affiliate marketing benefits the consumer because they are exposed to a product which might solve a problem they have. And affiliate marketing brings you a new income stream as you bring buyers and sellers together.

One way you can get a start with affiliate marketing is to keep an eye out for popular new products. Potential buyers might not want to put out their money until they have some more information or what they regard as an unbiased review. If you provide this extra information they may purchase through your website, or through a special coded link (affiliate link) which ensures you get paid once the buyer purchases.

You get paid your affiliate commission for providing convincing extra information to the buyer, and for driving traffic to the affiliate offer.

There are many, many affiliate products available to promote. Along with the products there are in turn many, many people looking for solutions to problems. This represents an opportunity for you.

How to Find a Product to Promote

One good place to start is the Clickbank Marketplace.

Clickbank affiliate marketing
Clickbank Marketplace

The front page here looks like:

If you couple this with a “keyword search” you should find some products or solutions people are looking for. For keyword searching I use http://www.keyword.io because it has results for lots of different search engines.

If you put into the keyword search “cure for” … it returns some good possibilities:

  • cold
  • herpes
  • acne
  • constipation
  • athlete’s foot
  • hangover
  • headache
  • toenail fungus
  • blood pressure
  • heartburn

Let’s say you now go back to Clickbank and put in their product search “acne”.

and if you search by “Keyword Relevance”, and you will see products like:

The “Grav” [Gravity] number tells you how many affiliates are successfully making sales of this product. In fact, there are almost 100 “acne” products on Clickbank. You can search by income, and some products have “rebill” amounts where buyers sign up for a monthly payment.

As we said above, you will already notice there are LOTS of people looking for solutions, and LOTS of products available to sell to them.

There are lots of affiliate networks also. Clickbank is a very large network, and it is easy to sign up there. Commission Junction (or C J Affiliate) is another good network.

If you want to use Clickbank, you will have to sign up and provide a “nickname” and a password. Pick a decent nickname as it made be visible in your affiliate links. Once you find a good product, click on the red “Promote” button. This will generate your affiliate link with your nickname included.

You can paste this coded affiliate link all around the place. You can send the link in an email if you have an email list, post it on Facebook in some circumstances, tweet it on twitter, pin it on Pinterest.

The coded affiliate link is long, and a bit untidy. I use a service called bitly.com to shorten these untidy link. I have created an account with this service. You can shorten a long link without creating an account, but if you have an account bitly will track clicks for you as well, how many clicks as well as where the clicks came from.

How to Distribute Your Link

Ok, what do you have so far?

You have a people looking for a solution to a problem. You now have an affiliate product to sell them, and a trackable link so the vendor or affiliate network will pay you.

What’s next?

You have to get your Link in front of people looking for the solution.

There are various ways to get your link out into the marketplace:

  • Facebook fan page
  • create attractive content
  • videos/YouTube
  • Twitter
  • Craigslist
  • post into problem or interest-based internet forums

You could create content – articles and videos – around your core topic. You could use this content to start a micro-niche blog or site, say using WordPress. The blog posts could discuss acne cures and general information, as well has have your affiliate links in place.

You could also start a Facebook fan page in this niche or area. Post the content there as stand-alone content, or link from facebook back to your blog with the affiliate links in place.

YouTube lets you have many different  video channels, in effect one per gmail account. If you want to get yourself a dedicated “acne” (or other) gmail account, you can set up a YouTube channel dedicated to solutions to acne. Each video can have a clickable affiliate link to your product, including in the video description. You can either post general (accurate!) information, or reviews of various acne cure products. Have a call-to-action so visitors will click the link.

On Twitter, you could use the Twitter search function to search for, say, “acne”. Some people will be positing that they are in need of a solution to whatever their problem is. You can post your bit.ly link directly to them using the @ messaging function (or just hit “Reply”).

Yahoo Answers is another place where people post their problems, and look for answers and solutions. If you want to spend some time searching in this forum, you can send people who are posting their questions your link for your solution.

Craigslist is a worldwide advertising marketplace, where people post things for sale, or post that they are looking for particular items or information. Craigslist is particularly good for physical items, where you could be an affiliate via Amazon, AliBaba or CJ Affiliate. This is a more one-to-one method, and you should look to be selling items with a high commission.

 

 

Generating Sales From Social Media in 30 Minutes A Day

There are three basic functions you will perform in your Social Media activity:

  1. Monitoring
  2. Responding
  3. Sharing

30 minutes is more than enough time to manage your social media marketing, while you continue to work on your other business activities. However, it does require a defined strategy, diligence and some focus, otherwise hours can go by.

Monitoring – monitoring business trends, as well as what customers are saying about your business, or directly to you.

Responding – responding to positive feedback, as well as negative feedback.

Sharing – putting out your content and digital assets, videos, entertainment, educational.

Develop a strategy to work smarter, not harder and a defined daily, weekly and monthly plan. Having a strategy will also depend on having some capacity to track and analyse the results of your marketing.

Do you have to be active on all social networks? No, not at all. Choose a couple for yourself, especially channels where your chosen demographic is active. Think about Facebook, Twitter, Instagram and Pinterest. Investigate SnapChat (favoured by GaryVee) but this channel is particularly demographic-specific.

In your 30 minutes, aim to include:

Content – curating, writing, posting ad scheduling. Using a site like BuzzSumo can help you decide exactly what content is working at the moment, as will your analytics.

Community – helping, responding, listening and engaging. This will look different depending of which social network you are using, but the basic idea is the same.

Growth – also about measuring and tracking and pushing out more of what is attractive to your chosen customers and demographic. There are various twitter-follower strategies which you can pursue, as well as building up Facebook fan pages.

Roughly half your time can be spent reading what is happening in your various social media networks. Find out what is interesting and what is trending. What concerns do customers and users have you can respond to or provide solutions for?

The other half of your time is spent creating content. The content can react to or redevelop what you have already read. Sites like Reddit can supply content that you can use or work with. Canva is also good for creating attractive content. Definitely spend some time actually selling, though it doesn’t have to be 100% of your content.

social media
Let your analytics drive your efforts

Each social network has some of it’s own language and demographic. Strike a balance that meets your demographic, product or service and the particular individual network. Make your content engaging so that your visitors look forward to whatever your messages are.

Here are some other tools you should investigate:

  • Twitter analytics of your own site to see which posts were most reacted to, shared, mentioned or rewteeted
  • Facebook Page and Audience Insights for similar information
  • Google
  • Pinterest
  • Fre.sh
  • Flipboard
  • Feedly
  • HootSuite and Socialoomph can help with pre-scheduling your content efforts. Using these tools will let you write content in advance and release it throughout the following week.

Listen, engage and deliver. Check and respond to your mentions and shares, and any direct messages, on Twitter, LinkedIn or Facebook. Be human.

It’s ok to sell on social media. Lots of people do. In fact you might just be crazy if you don’t leverage these large active networks. If you can deliver engaging content in your social media efforts, then it’s more likely your efforts will be shared, and you will generate more followers to whom you can send your messages when you do sell.

 

Get Your First 100 Twitter Followers in Less Than a Day

Now, first up, note that you can buy followers anytime. From, say, Fiverr, or various other “unethical” places.

Don’t do that. It will ruin your reputation, it is obvious, and Twitter can shut down your account. Also, guess what – fake followers and Twitter bots don’t engage, don’t retweet, don’t add to your brand, and don’t buy anything.

That isn’t what this article is about. This article is about genuine followers who like what you post, retweet, engage, and might even buy into your products, business or service. The question is – how to get some genuine followers, and how to build your following quickly?

The basic idea is that if you follow someone on Twitter – they will possibly follow you back. If your non-Twitter content is attractive and you post a share or follow link there on that content, you may also gather some followers there as well.

As an aside, most people don’t have that many Twitter followers. Gathering a following takes work and it takes quality, but gives you credibility and value. If you had 100 Twitter followers you would be doing better than 48% of folks in Twitter. If you had 500 followers, you’d be better off than around 75% of people, and 1000 … better than 85%.

twitter followers
Get more Twitter followers

So, don’t feel bad about where you’re starting from. If you follow this article, you’ll have more than 100 Twitter followers by the end of this week, and possibly by the end of the day if you work it hard.

Make Twitter generation a habit. I’ll be shortly writing an article about what to do in 30 minutes per day with your social media engagement. Interact on Twitter every day. Post/tweet, engage, retweet and follow people in your area or niche.

When you start your Twitter account, try to make it look good right from the start. There is a high ratio of “Profile views” (when people go back and look at who you are) to tweets. In my own account, I seem to get around two Profile Views per tweet, and and about ten profile views per thousand tweet impressions.

Since your profile is where you explain and promote your own business, you want people to go and look, and you want it to be worthwhile when they do. Add a nice “branded” header and image to your Twitter profile.

Here’s some directions on an easy process: https://support.twitter.com/articles/127871  to improve your Twitter profile by adding images.

Now, you’ll recall from earlier, I said the basic idea is that if you follow someone on Twitter – they will possibly follow you back. There is a lot of power is following people, and around 60% will follow you back.

A word of caution – don’t just follow anyone. Follow people in your area or niche. Follow people who could possibly be interested in your product or service. Also follow followers of people of influence in your area.

Be very selective. You could set out today to follow a few thousand people, almost at random, and then unfollow those who don’t follow you back. However, why would those people follow you back? If they do it automatically, do they really have an interest in what your offering, or the content you produce? Possibly, but also possibly not.

Search in Twitter to find who you might target to follow. Say you are selling online courses, or you have some personal development products. You might start by following “Udemy”, or “Tony Robbins”, and then look for the people who follow these accounts. It is the people who follow the leading accounts who may in turn have an interest in what you are selling or producing.

There are tools you can use to find the followers of leaders in your industry. I use SocialOomph. Other good tools are followerwonk or Tweepi. These tools will let you see who is following, say, Anthony Robbins or Udemy, for example, so that you may follow them with the hope that they will follow you back. They will thereby be exposed to your offerings, which is an area you now know they are interested in.

Note that there is a limit to how many people you can followFollow intelligently to generate the social proof and business branding that you want. Twitter has rules on how many people you can follow in one day which is currently 1,000 per day: https://support.twitter.com/articles/68916

So, go ahead now and start searching for people in your area of interest, expertise and business. Start intelligently following these people, some of whom will follow you back.

However, don’t just follow these people to no purpose. Give them some value. Post some tweets they will be interested in, so there is some value for them to follow you. Retweet interesting posts from other thought leaders. Add content they will appreciate, so that when they hopefully rewteet your posts, more valuable followers will arrive.

How to Build an Email List in 30 Days or Less

Here’s a quickie outline:

  • Pick a niche – ideally interesting and profitable
  • Buy a suitable domain name and good hosting
  • Get an autoresponder account
  • Put up a website to capture email addresses – a “squeeze page” – either in WordPress, html, or outsourced from Fiverr.com
  • Find something to give away (probably a digital book or report) to “bribe” your subscribers to give you their email addresses
  • Send emails of value to your newsletter subscribers

Now, in my experience, this idea presents a couple of difficulties that can hold you up:

  1. picking a niche
  2. finding a suitable giveaway
  3. building the squeeze page
  4. driving traffic to the squeeze page
  5. writing emails to your newsletter

Picking a niche:

is largely a matter of personal preference, although since the basic premise here is to make some money for ourselves while helping others, better to find a niche where people might spend some money.

Put simply, find an area you can stand to work in which has a large number of people looking for solutions, and willing to spend money to find the solution or continue their interest. Also check on Google if people are advertising in this niche.

Here’s a few niches off the top of my head:

  • Make Money On Line
  • Movie Reviews
  • Restaurant Reviews
  • Boating
  • Fishing
  • Concealed Carry/Survivalist
  • Home Office
  • Work at Home
  • CrossFit
  • Makeup

Buying hosting, domain names and an autoresponder is fairly straightforward. Most of the suppliers will help you sign up anyway. I like BlueHost, Namecheap, and Aweber.

Once you have an autoresponder ready to capture your new subscriber’s email address, have a Thank-You Page as well as a follow-up email which directs them to a link where they can download their free product.

Finding Give-Away Content

Now, there are basically three way to do this:

  1. Research and write it yourself
  2. Search and edit Public Domain work
  3. Outsource from Fiverr or UpWork

Researching and writing yourself can be a bit tedious and also confronting if you don’t believe yourself to be a good writer. One tip is to get a recording device and speak what you know into this, and then write it down later. Most of us know more about a subject than we think, and can speak it more easily than we can write it.

There are various and numerous works available via Public Domain, which means you can use, copy and edit them to produce your give-away. Try http://www.feedbooks.com

Lastly, there are writers on Fiverr.com, in the Phillipines, and available via UpWork who can write reports for you. Another way is to interview an expert, say on UpWork, and then transcribe their answers as your report.

Building the squeeze page (or any website) has been dealt with in this article: http://www.warwickfoster.com/2016/12/20/create-first-ever-website-less-hour/

WordPress has some excellent free and paid squeeze page themes and plugins so investigate those.

Driving traffic to the squeeze page

Thousands of articles have been written about driving traffic. If you are using a simple squeeze page it is difficult to get search engines to show this on page one, so search engine optimization may not be an option for free traffic.

You can pay for traffic with a Pay-Per-Click (PPC) network like Adwords or Facebook. You could also look for solo ads, where someone else with a list will mail to their list for you. You will pay anything from 35c – 80c per click for a solo ad. PPC can be more or less expensive depending on the market and your skill in building the campaign.

Paid traffic is fast, but costs money. Unless you have adequate tracking you may end up spending more than you will make.

There are also free lists where people opt-in to receive offers:

  1. Traffic Exchanges
  2. Safelists
  3. http://www.freesafelistmailer.com/
  4. https://www.easyhits4u.com/
  5. http://listjoe.com/

A final free method is to visit relevant forums and post into the forum with a link in your signature back to your squeeze page.

This is a most basic but also overlooked aspect of internet marketing and online business. Build yourself an email newsletter and you have an asset you can mail over and over again for profits.

How to Create Your First Ever Website in Less Than an Hour

A beautiful, business-savvy website of your own, in less than an hour.

Yes, this is possible. It’s especially possible with the content-management system WordPress.

Here’s a quickie outline:

  • Start with good quality hosting – like BlueHost or HostGator
  • Buy a domain name via host, or vice versa
  • Install WordPress from cpanel (easy)
  • Install an attractive theme – free or premium
  • Install some essential WordPress plugins to get exposure
  • Put up come content

Now, I could leave you there. Google, Yahoo and YouTube can give you all you need.

However, let’s press on.

WordPress is an extremely powerful website system, and easy to use even for newbies. Many really large brands use WordPress for their sites, and you can build a really beautiful and useful website with WordPress

Good quality hosting

  • You want a hosting provider with a WordPress auto-installer
  • You want good uptime, i.e. visitors don’t come to your website and it is down
  • You want cpanel
  • You want good and fast customer support
  • You want fast website loading time
  • Go with a decent paid hosting – don’t use free hosting
  • Check reviews from other users

Setting up WordPress

  • Each hosting provider could be slightly different
  • Check with your provider’s helpdesk, chat or tutorials
  • Log into your cpanel – you would have set this up when you started your hosting
  • Look for your “Autoinstaller” section. Each host might be slightly different.

  • The “Installer” section will have links to all the common content-management systems, including WordPress. A common installer is “Softaculous”.
  • Install WordPress on your domain
  • If your domain name was purchased as part of your hosting or vice versa selecting the domain should not be difficult. If you have multi-domain hosting, you or your host might have to add a sub or add-on domain, and change nameservers. Your hoster and/or domain name registrar will help you.
  • You will have to add a username and password. Record these.
  • Choose a default theme, or none.
  • Once installed, the installer might give you some other details, or email them to you. Record these.
  • Log into the admin /wp-admin section of your site with the username and password you created earlier
  • Access your dashboard
  • From here you can add posts or pages, change themes and add/install plugins

Adding a Theme

  • “Themes” change the look and feel of your WordPress website
  • Choose a theme which makes your site look professional and suits the purpose of your online business and audience
  • WordPress has some themes available from: https://theme.wordpress.com/

  • You could also search Google or another search engine for “WordPress themes”, free, premium or paid.
  • Once you have chosen one you like, download the.zip file
  • Log into your site, and navigate to “Appearance” – “Themes”. You can see a Preview and see what your website will look like.
  • Install a theme you like, and “Activate” it. This will make your new theme the current theme.
  • Alternatively, upload a new zipped theme file you may have downloaded previously, install and activate it.
  • Click “Visit Site” to see what your site looks like now.
  • Your theme might have some customize-able areas – find by navigating to “Appearance” – “Themes”./”Customize”. The developer may have given you some choices of color, header image, menu items and so on.

Setting up WordPress Plugins

  • Plugins give WordPress and your site additional capabilities
  • From the Dashboard you can simply select “Plugins” – “Add New”
  • This will show the current WordPress favourites, along with descriptions and reviews
  • You can also search for popular plugins
  • “Install Now”
  • You can also download a .zip file from some other site https://wordpress.org/plugins/ or others.

  • Upload the .zip file and install
  • The plugin may add menu items or change your site in some other way
  • Akismet and Yoast plugins are two really good plugins to have on your WordPress site. Akismet deals with spam and comments. Yoast helps with and prompts for search engine optimization details. Done properly, this can attract attention from the search engines.
  • It is also useful to have a plugin that deals with backing up your WordPress site. There are many of these. One good one is “UpDraft Plus” which allows backups on schedule. Having a backup file can save a lot of work if something goes drastically wrong.

There you go! Add some posts or pages to give your readers some attractive and interesting content and you are off and away.

Getting Started in Internet Marketing

Here’s my personal list of what to do, what to do first, and what NOT to do as you start your online business.

What NOT to do in Internet Marketing

  • Don’t start. At least, don’t start before you’ve thought through your online business – what you might offer, and who your target market/person is. Get clear and get focused.
  • Don’t spend money. Not as a substitute for doing some thinking. There’s lots of rubbish internet marketing products out there, and lots of bad coaches who don’t actually have your best interests at heart.
  • Don’t spam. You hate it, so do’t do it. Don’t spam by email, or spam blog comments to try to get traffic. It will get your accounts banned anyway.
  • Don’t go Black Hat. Link wheels, link farms and paid link services won’t help you get to the top of Google Page One. They WILL get your site penalized, maybe out of the search engine results altogether.
  • Don’t fake it. Don’t buy fake Facebook friends, don’t buy fake Twitter followers, don’t pay for fake Amazon or product reviews. Use your own head and your own photo, not someone from Fiverr.
  • Don’t rely on one income or traffic source. Google’s updates can send your site up or down in search engine rankings. Facebook, Google Adwords or Amazon can ban or close your account without warning or explanation. Build a business, not just a series of tricks.

Ok, that was what NOT to do.

Here’s what TO DO to get yourself up and running in internet marketing.

How to Get Started in Internet Marketing

  • Get focused. What do you want to do? Affiliate marketing? Already have a product to sell, or a personal interest? Want to sell physical products or digital? Agency, coach, freelancer?
  • Find a need and a market. Find a group of people who have a need that they would spend money to fill.
  • Do keyword research. The people with the unfilled need are searching for solutions. They are using Google, Yahoo or Bing, and they are typing in some words, or search terms. Google Keyword Planner might be a good start.
  • Search the net yourself. Go looking for what’s already out there. Check out competitors’ websites, pricing and products.
  • Learn to write sales copy. There are some good blogs (ProBlogger, CopyBlogger) and courses in writing sales copy.
  • Learn to build (or outsource) a website. WordPress is not hard to learn. Udemy has good courses that can be picked up cheap with a coupon, or someone on Fiverr will help you out. ClickFunnels or LeadPages will also get it done. Shopify might also be good depending on the business you decide to pursue.
  • Collect email addresses. Publish an email newsletter. Learn to use an autoresponder. Those emails are your asset, and a continuing source of income.
  • Install tracking and analytics. Google Analytics is good but can be a bit dense. Facebook’s pixel will let you do some reporting and tracking as well as re-target people who visit your website. Bing advertising also has “events” which can be tracked. All the above will then allow you to track and optimize your sales and conversions.
  • Sell. Upsell. Resell. Understand the Lifetime Value of a Customer.
  • Brand yourself. Do it earlier, and think about it even earlier. Online reputation is forever.

5 Tools You Can Use Today To Drive Thousands Of Hits To Your Blog

Tool #1 – Email Newsletter

You will want an email newsletter. This is where you email your subscribers with tips and techniques that they can use in whatever your field of interest might be. You can also mail them with offers for products of your own, or offers for other products where you are an affiliate.

Your email newsletter can be a vital part of your online business. It is also an asset as you have a list of subscribers that you can mail over an over again.

Of course, mailing all your subscribers over and over again individually would be time consuming. Most online marketers use an “autoresponder“. An autoresponder let you email all your subscribers at once and view various statistics about your emails.

For lots of marketers Aweber is the autoresponder of choice. It’s the one I use and you can get a free trial for a month or so.  Aweber lets you track links and create reports, and has a user-friendly drag-and-drop html template. You can see who has opened or not opened your emails and send directly to these people.

GetResponse and MailChimp are other choices when starting out. MailChimp is free and you have to be a little techie and a little creative to mimic the features that the others have.

Once you are sending out many emails, you might want to use one of the mailers like SendGrid or Mandrill. Mandrill is actually owned by the free mailer MailChimp. Mandrill is free for up to 12,000 emails per month, has useable email templates, good tracking and may have better deliverability than an autoresponder like aweber.

Sending emails to your subscribers will allow you to drive traffic from article links back to your blog. You can track which emails were opened and so which content was most attractive to your readers and subscribers.

Tool #2 Search Engine Optimization (SEO)

Search Engine Optimization is a process where a person with a website tries to make the website attractive to search engines like Bing, Yahoo or Bing. Most people only look at the first page of, say, Google, so there is a lot of competition for those first few positions.

The art and science of trying to get your website on the first page of Google involves using particular “keywords”  or search terms in the text of the website, and setting some descriptive items inside the website that are read by the search engines. You can try to do this by hand, or you can use a tool to help you.

Yoast Plugin is an SEO plugin for WordPress websites. WordPress is a system that helps you build a website reasonably easily. There are various small pieces of software (called “plugins”) that WordPress helps you install on your website, to help you manage content or other aspects of your website.

Yoast plugin has been downloaded over 14,000,000 times, so lots of people think it does something right. Yoast looks after the optimization of your website’s posts and pages, and comes in a free and paid/premium version.

Yoast plugin gives you a green light when you have satisfied some of the key known criteria to rank in search engine results, and guides you through setting things like description and meta-information. People quote figures like having 50% of their free traffic come via Google/SERPs, and this is where Yoast can help you a lot.

Tool #3 Image Management

People like to read content which is visually attractive and exciting. Whether it’s a blog, Facebook or Twitter post, pictures or video really attract readers’ attention, and help in capturing readers and driving traffic.

You could use a PrintScreen/screen capture approach or a snipping tool, but tools like Snagit allow quicker image capture and manipulation. The screen capture approach especially won’t help if you want to record screen videos which are very popular in courses and in creating viral content.

Snagit comes with a free trial, and even the paid version is not particularly expensive.

Tool #4 Deciding what readers want to read

Creating content costs. It either costs your time to write or create yourself, or your money if you pay someone else to create it for you.

Given creating content costs something, you may as well make sure that the content you create will be exciting to your readers. With so much content on the net, how will you know what to create for your readers?

You can use BuzzSumo to track what is working by way of content marketing. BuzzSumo will help you analyse what articles are being most often and most widely shared, and on which social or other networks.

As an example, if I input “Sales Funnels” into BuzzSumo, I can immediately see the latest top performing content pieces for this keyword or topic. The top three have 11.7k, 8.7k and 4.9k Facebook engagements respectively. BuzzSumo tracks the other social networks as well. I can search this by the past year, month, week and day to find out what is evergreen and what is trending right now.

Now, I’m not going to copy these top performing articles outright, but BuzzSumo does give me a good idea for content of my own, and it alerts me to what people are sharing in the content world.

Tool #5 Grow your Social Media Presence 

At last count, Twitter has 317 million monthly active users.  Facebook had 1.79 billion monthly active users. That’s a lot of users to whom you can expose your message, but first you need to capture a “following” on Twitter, or “fans” on Facebook.

The basic idea in Twitter is to follow people in your industry, or to follow people that you hope your own ideal reader would follow. Some percentage of the people you follow will follow you back. Another strategy is to use hashtags to identify your content to your users.

Tweepi is software you can use to grow your twitter following. SocialOOMPH is another, as is HootSuite and SocialQuant.

Tweepi is said to help you get more targeted followers faster. With Tweepi you can follow the followers of your competitors. You can follow people using relevant hashtags or keywords in their posts. Once you have found and followed your ideal followers, you can interact with them. They might follow you back, they might like what you have to sell, they might retweet for you and expand your reach.

Tweepi has a free (but limited version) and two paid/premium plans. Once you have a collection of followers you can tweet out links to your bog, website, content or offers.

Using the tools above can help you drive readers back to your blog – whether by having your content appear high up in the search engines, by linking back to your blog from social media, or by sending out your email newsletters.

Go crazy, and you can dive thousands of visitors back to your blog in no time at all.

 

Facebook Retargeting without a Website

Remarketing – Retargeting.

There’s a difference. Remarketing is marketing to re-engage with people you already have, and can talk to, often outside Facebook, say with Email.

Retargeting is when you place some pixel code on a website, and Facebook is alerted when a visitor arrives on your site. The visitor is captured within an “Audience” in Facebook, and you can then target ads specifically to them. This re-targeting is very specific and can be made super-specific with extra targeting elements, like say particular webpages or timeframes visited.

Notice that “you place some pixel code on a website”.

What if you don’t have a website?

Facebook has new options of video ads and Canvas ads. While video ads have been around for a while and are still often quite cheap, Canvas is newer. So new, that not all users have it as an option just yet.

In the case of Canvas you can deliver to Facebook users what it calls an “Immersive experience” combining video, images, text, and the capacity to link to off-Facebook sites.

Once a user has been attracted by your Canvas and clicked through, you can then retarget ads to those people. Just in the same way you may have done if you had pixel code on a website.

Here’s some details:

https://canvas.facebook.com/

https://www.facebook.com/business/ads-guide/clicks-to-website/canvas?tab0=canvas&tab1=full-canvas

Go to it!

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