Tool #1 – Email Newsletter
You will want an email newsletter. This is where you email your subscribers with tips and techniques that they can use in whatever your field of interest might be. You can also mail them with offers for products of your own, or offers for other products where you are an affiliate.
Your email newsletter can be a vital part of your online business. It is also an asset as you have a list of subscribers that you can mail over an over again.
Of course, mailing all your subscribers over and over again individually would be time consuming. Most online marketers use an “autoresponder“. An autoresponder let you email all your subscribers at once and view various statistics about your emails.
For lots of marketers Aweber is the autoresponder of choice. It’s the one I use and you can get a free trial for a month or so. Aweber lets you track links and create reports, and has a user-friendly drag-and-drop html template. You can see who has opened or not opened your emails and send directly to these people.
GetResponse and MailChimp are other choices when starting out. MailChimp is free and you have to be a little techie and a little creative to mimic the features that the others have.
Once you are sending out many emails, you might want to use one of the mailers like SendGrid or Mandrill. Mandrill is actually owned by the free mailer MailChimp. Mandrill is free for up to 12,000 emails per month, has useable email templates, good tracking and may have better deliverability than an autoresponder like aweber.
Sending emails to your subscribers will allow you to drive traffic from article links back to your blog. You can track which emails were opened and so which content was most attractive to your readers and subscribers.
Tool #2 Search Engine Optimization (SEO)
Search Engine Optimization is a process where a person with a website tries to make the website attractive to search engines like Bing, Yahoo or Bing. Most people only look at the first page of, say, Google, so there is a lot of competition for those first few positions.
The art and science of trying to get your website on the first page of Google involves using particular “keywords” or search terms in the text of the website, and setting some descriptive items inside the website that are read by the search engines. You can try to do this by hand, or you can use a tool to help you.
Yoast Plugin is an SEO plugin for WordPress websites. WordPress is a system that helps you build a website reasonably easily. There are various small pieces of software (called “plugins”) that WordPress helps you install on your website, to help you manage content or other aspects of your website.
Yoast plugin has been downloaded over 14,000,000 times, so lots of people think it does something right. Yoast looks after the optimization of your website’s posts and pages, and comes in a free and paid/premium version.
Yoast plugin gives you a green light when you have satisfied some of the key known criteria to rank in search engine results, and guides you through setting things like description and meta-information. People quote figures like having 50% of their free traffic come via Google/SERPs, and this is where Yoast can help you a lot.
Tool #3 Image Management
People like to read content which is visually attractive and exciting. Whether it’s a blog, Facebook or Twitter post, pictures or video really attract readers’ attention, and help in capturing readers and driving traffic.
You could use a PrintScreen/screen capture approach or a snipping tool, but tools like Snagit allow quicker image capture and manipulation. The screen capture approach especially won’t help if you want to record screen videos which are very popular in courses and in creating viral content.
Snagit comes with a free trial, and even the paid version is not particularly expensive.
Tool #4 Deciding what readers want to read
Creating content costs. It either costs your time to write or create yourself, or your money if you pay someone else to create it for you.
Given creating content costs something, you may as well make sure that the content you create will be exciting to your readers. With so much content on the net, how will you know what to create for your readers?
You can use BuzzSumo to track what is working by way of content marketing. BuzzSumo will help you analyse what articles are being most often and most widely shared, and on which social or other networks.
As an example, if I input “Sales Funnels” into BuzzSumo, I can immediately see the latest top performing content pieces for this keyword or topic. The top three have 11.7k, 8.7k and 4.9k Facebook engagements respectively. BuzzSumo tracks the other social networks as well. I can search this by the past year, month, week and day to find out what is evergreen and what is trending right now.
Now, I’m not going to copy these top performing articles outright, but BuzzSumo does give me a good idea for content of my own, and it alerts me to what people are sharing in the content world.
Tool #5 Grow your Social Media Presence
At last count, Twitter has 317 million monthly active users. Facebook had 1.79 billion monthly active users. That’s a lot of users to whom you can expose your message, but first you need to capture a “following” on Twitter, or “fans” on Facebook.
The basic idea in Twitter is to follow people in your industry, or to follow people that you hope your own ideal reader would follow. Some percentage of the people you follow will follow you back. Another strategy is to use hashtags to identify your content to your users.
Tweepi is software you can use to grow your twitter following. SocialOOMPH is another, as is HootSuite and SocialQuant.
Tweepi is said to help you get more targeted followers faster. With Tweepi you can follow the followers of your competitors. You can follow people using relevant hashtags or keywords in their posts. Once you have found and followed your ideal followers, you can interact with them. They might follow you back, they might like what you have to sell, they might retweet for you and expand your reach.
Tweepi has a free (but limited version) and two paid/premium plans. Once you have a collection of followers you can tweet out links to your bog, website, content or offers.
Using the tools above can help you drive readers back to your blog – whether by having your content appear high up in the search engines, by linking back to your blog from social media, or by sending out your email newsletters.
Go crazy, and you can dive thousands of visitors back to your blog in no time at all.