Category Archives: Uncategorized

How to Create a YouTube Subscription Link (Pop-Up)

This is a tiny post, just a little YouTube hint I came across.

If you want to send people to your YouTube channel, by email or on other Social Media platforms, use a link like:

https://www.youtube.com/c/USERNAME?sub_confirmation=1

Replace USERNAME (hope that’s obvious!)

This creates an automatic popup that makes visitors subscribe before they can watch the content on your channel. Possibly some won’t subscribe and you’ll lose them, but basically you only want the ones that WILL subscribe, right?

List Building Shortcut

Hi there,

Haven’t posted for a while cos I’ve been busy with the odd project  here and there. Better to be busy then not, hey?

Hope things have been ok for you, and as always you can email me if you have a question at warwick@warwickfoster.com

Anyway, today I’m posting a great article from Brendon Mace, who is a cool internet marketer, traveler and all-around good guy.

 

  1. Create a good funnel (don’t worry I’ll show you this step with the video below)
  2. Spend a $1.00 – Make $1.10 + LEADS
  3. Then invest $400 – Make $440 + LEADS
  4. Then invest some more….
  5. Then invest A LOT!!!!

Now, here’s what I’ll say from my own experience. You can generate traffic to an offer or squeeze page. That’s no problem. Facebook, Bing, Adwords or Solo Ads will all get that done for you.

Of course, you want your traffic as cheap as possible and as high quality as possible.

After that … it’s all about how well the funnel converts. Think about that. Focus there.

See you next time!

How to Create Pins That Compel Your Buying Audience

Pin what you love

What kind of pins do you want to create?

  1. Informative Pins
  2. Compelling Pins
  3. Pins that make people want to take action

I’ll also talk today about a few apps that might help you out.

Creating Informative Pins

Informative Pins have:

  1. Detailed descriptions
  2. How-to interest and instructions
  3. Clear test overlays

Every Pin needs to have a description that sets a context. The best descriptions are the ones that are informative and add value to your readers.

While only about 75-100 characters of your description will appear in grid view, you can include up to 500 characters.

Next is to offer instructions and information such as how-tos. Step-by-step instruction and tutorials help break down complicated projects and makes it easier for your readers to read and share the pin.

This strategy works very well, regardless if you are a product or service based business. If you are a restaurant owner, share simple recipes on Pinterest that would lead readers back to the main website where they can book a table at your restaurant to try new recipes.

If you are a service or experience based business like a hotel, provide informative tips on how to keep linen clean and fresh or everyday short cuts to help manage laundry and housekeeping. Be creative.

A simple step to deliver persuasive information would be adding a clear text overlay. Text overlays can give Pinners a snapshot of what the pin is about, especially when a Pin’s purpose isn’t obvious from just the image.

You need to make sure that you make the text part of the design and large enough to read easily on mobile or in a grid view. Also, you definitely need to minimize the amount of text in an image.

Creating Compelling Pins

Compelling content is King

Next is to create compelling Pins. First, use high resolution, professional-quality photographs and illustrations. Do not use images that are poorly lit, blur, distorted or appear amateurish. Also, you need to take note on the colour contrast and lighting. Make sure your Pins are able to express the features of your product correctly.

Size and shape do matter. Pins look best when they are vertically oriented. I recommend an image aspect ratio of 2:3 to 1:3:5 and a minimum width of 600px.

Pins get cut off in feeds if the ratio is greater than 1:3:5. So, make sure the image is not too tall (although I DO see a lot of tall pins). For example, an image that is 600px wide should be between 900px and 2100px height.

Also, you need to pay attention to your composition. Do not use more than four separate images in a Pin. Image should have a focus or a clear theme, not just an assortment of random images of your products. Adding too many images in one Pin only creates confusion when people look at it.

Help Other People Take Action on Their Interest

Helping people to take action on their interest that is in line with your business can sometimes be a challenge however there are 3 simple steps which you can take to persuade and influence your target audience to take action.

The first would be a link out of your Pin to places or websites that helps people. For example, a recipe Pin should lead to the real cooking instruction and a product Pin should lead to where a Pinner can make the purchase.

All of these of course would be kept within the context of growing your business. So if you run a restaurant for example, you would want the link out of the pin to lead to your restaurant. You could also consider having a cross promotion with another business nearby that would complement and add value to your product as well.

For example, a bookstore could do a cross promotion with a nearby coffee shop. Coffee and books go well together especially when there is good coffee. Viewers that come from Pinterest to respective businesses can read and enjoy a cup of coffee at a discounted price.

The second is to make your Pin a Rich Pin when possible. Rich Pins have extra details like price, availability or ingredient right on the Pin so people can do more with their Pins.

This would help your audience make decisions faster and qualify your customers easier. You would want to tend to people who are your customers instead of spending resources, energy and time dealing with people who are not going to buy from you. Am I right?

The last thing is to avoid time-sensitive information. Pins last forever, so steer clear of including words like “new” that will not always be relevant. For example, you should not write this in your description: This weekend only: Buy one Oxford and get the second one for half price.

Recommended Apps

Here are two recommended apps to design and beautify your images. The first one is Pixlr. It is a free photo editing app that comes with tons of features and effect. You are able to edit your photo like a pro and add awesome effects to create stunning images.

“Pixlr” app

Next would be PIP Camera. It provides beautiful magazine-like templates that are appealing and eye-catching. Also, PIP Camera provides beautiful collage templates too, making editing multiple images into a collage an easy task.

Pip Camera app – for great Pin images

In summary, your pins need to grab attention through quality design and good copy. This is because Pinterest is image drive and I recommend investing a little bit more time and resource in creating a beautiful image. The thing is that if your Pin does NOT cut across the noise of all the thousands and thousands of pins on Pinterest, it will NOT get noticed and clicked by readers which would then result in a potential loss on leads and sales.

A Landing Page That Makes You Money

When your visitors land on your site, will they read, buy or optin?

What is a Landing Page? Your Landing Page is the page where your visitors first arrive at your website. Don’t waste this opportunity.

A Landing Page which is optimized for your desired action can get anything up to 47% more actions than one which is not well written, according to some statistics. What is your desired action? You know that according to your business model. It could be a sale, an optin, registration for a webinar, or to consume some content.

We also have to say that once you made your first attempt at a Landing Page, you should then test, test, test to try and improve your results. There are various way to “split-test” your trial Landing Pages to see whether a change to say, headline, colors, or opt-in form improves your results.

Headline

The first element of your Landing Page is your headline. Some copywriters will write hundreds of headlines before settling on one to test.

Search engines will only show 65 characters of your headline, so keep them short and sweet.

Numbers make your headline believable, as does specificity. Use digits rather than words.

Use some interesting adjectives: effortless, strange, incredible, unique, fun, free

Using negative wording can type into your reader’s fears and curiosity: “These Exercise Tips Will STOP You Getting Injured.

Use trigger words: What, Why, How or When

Make a huge promise. Dan Kennedy, the great copywriter and marketer, used to call this the “horse’s *ss” propositions. The promise is so big, so valuable, and so audacious that a reader would have to be a “horse’s a**” to pass it up.

One headline formula that is said to make profitable Landing Pages is: Number or Trigger word + Adjective + Keyword + Promise

Write many, many headlines, and test more than one.

Call To Action

You want your reader to take action, and dive in

Your Call To Action (CTA) asks for the order, whatever that is. In a really simple opt-in type Landing Page, the headline might also be the Call To Action, but regardless, the CTA is where you ask for your desired action.

You can have a gentle CTA, or a Stop-Everything-And-Sign-Up CTA, much like Dan Kennedy’s “horse’s a**” proposition.

Here’s some example Calls To Action (or words in CTAs) I found looking around the net:

  • Sign Up Now
  • Sign Up for Free
  • Free Trial
  • Join Now
  • One-Time Offer
  • Join Free for One Month
  • Start Selling Today
  • Get Started
  • Send Me Specials Now
  • Enter Your URL to Find Out
  • Discover a Cocktail Tailored to Your Taste
  • Download Now
  • Tweet This
  • Special Offer
  • Exclusive Invitation
  • Show Me My Heatmap
  • Learn More
  • Save More
  • Send a GiftRocket
  • Talk To Us
  • Create My Resume

Landing Page Colors

We’ve all seen some horrible websites. Websites with fonts that are unreadable, colors that turn your stomach, and font/color combinations that seem designed to induce some kind of optical malfunction.

First, make your Landing Page easy to read. It’s too easy for your readers  to choose to click away, don’t drive them away with bad color choices. I’ve read statistics that suggest 52% of readers could leave a website based on color and design, while 85% of readers could buy based on color alone.

Red, orange, black and blue target impulsive shoppers. Navy blue and teal may appeal to price-conscious shoppers. Pink, sky blue and rose can appeal to traditional buyers.

Orange in particular is found to be excellent for CTA or buy buttons. Like anything, this needs testing. Green can mean Go, red can mean stop, or danger. Green can also mean money, or the calmness of nature.

Blue is a widely used corporate color. It can mean “trust us”. You might also use blue if your website or business has a nature or nautical theme.

If the Landing Page is designed to lead into the larger website, as opposed to a simple opt-in type, then the Landing Page should reflect the design of the website overall. it should use the same colors, and block page design.

You should make sure the color and design isn’t distracting, and think about some cultural aspects. Some countries have particular colors which make people think of death, as well as particular numbers which or lucky or unlucky.

Finally, make sure your website is mobile and tablet friendly. Mobile now accounts for 65% of digital media time, so make sure your prospective buyers can read your website at Starbucks on their smart phone.

 

How to Build an Email List in 30 Days or Less

Here’s a quickie outline:

  • Pick a niche – ideally interesting and profitable
  • Buy a suitable domain name and good hosting
  • Get an autoresponder account
  • Put up a website to capture email addresses – a “squeeze page” – either in WordPress, html, or outsourced from Fiverr.com
  • Find something to give away (probably a digital book or report) to “bribe” your subscribers to give you their email addresses
  • Send emails of value to your newsletter subscribers

Now, in my experience, this idea presents a couple of difficulties that can hold you up:

  1. picking a niche
  2. finding a suitable giveaway
  3. building the squeeze page
  4. driving traffic to the squeeze page
  5. writing emails to your newsletter

Picking a niche:

is largely a matter of personal preference, although since the basic premise here is to make some money for ourselves while helping others, better to find a niche where people might spend some money.

Put simply, find an area you can stand to work in which has a large number of people looking for solutions, and willing to spend money to find the solution or continue their interest. Also check on Google if people are advertising in this niche.

Here’s a few niches off the top of my head:

  • Make Money On Line
  • Movie Reviews
  • Restaurant Reviews
  • Boating
  • Fishing
  • Concealed Carry/Survivalist
  • Home Office
  • Work at Home
  • CrossFit
  • Makeup

Buying hosting, domain names and an autoresponder is fairly straightforward. Most of the suppliers will help you sign up anyway. I like BlueHost, Namecheap, and Aweber.

Once you have an autoresponder ready to capture your new subscriber’s email address, have a Thank-You Page as well as a follow-up email which directs them to a link where they can download their free product.

Finding Give-Away Content

Now, there are basically three way to do this:

  1. Research and write it yourself
  2. Search and edit Public Domain work
  3. Outsource from Fiverr or UpWork

Researching and writing yourself can be a bit tedious and also confronting if you don’t believe yourself to be a good writer. One tip is to get a recording device and speak what you know into this, and then write it down later. Most of us know more about a subject than we think, and can speak it more easily than we can write it.

There are various and numerous works available via Public Domain, which means you can use, copy and edit them to produce your give-away. Try http://www.feedbooks.com

Lastly, there are writers on Fiverr.com, in the Phillipines, and available via UpWork who can write reports for you. Another way is to interview an expert, say on UpWork, and then transcribe their answers as your report.

Building the squeeze page (or any website) has been dealt with in this article: http://www.warwickfoster.com/2016/12/20/create-first-ever-website-less-hour/

WordPress has some excellent free and paid squeeze page themes and plugins so investigate those.

Driving traffic to the squeeze page

Thousands of articles have been written about driving traffic. If you are using a simple squeeze page it is difficult to get search engines to show this on page one, so search engine optimization may not be an option for free traffic.

You can pay for traffic with a Pay-Per-Click (PPC) network like Adwords or Facebook. You could also look for solo ads, where someone else with a list will mail to their list for you. You will pay anything from 35c – 80c per click for a solo ad. PPC can be more or less expensive depending on the market and your skill in building the campaign.

Paid traffic is fast, but costs money. Unless you have adequate tracking you may end up spending more than you will make.

There are also free lists where people opt-in to receive offers:

  1. Traffic Exchanges
  2. Safelists
  3. http://www.freesafelistmailer.com/
  4. https://www.easyhits4u.com/
  5. http://listjoe.com/

A final free method is to visit relevant forums and post into the forum with a link in your signature back to your squeeze page.

This is a most basic but also overlooked aspect of internet marketing and online business. Build yourself an email newsletter and you have an asset you can mail over and over again for profits.

How to Create Your First Ever Website in Less Than an Hour

A beautiful, business-savvy website of your own, in less than an hour.

Yes, this is possible. It’s especially possible with the content-management system WordPress.

Here’s a quickie outline:

  • Start with good quality hosting – like BlueHost or HostGator
  • Buy a domain name via host, or vice versa
  • Install WordPress from cpanel (easy)
  • Install an attractive theme – free or premium
  • Install some essential WordPress plugins to get exposure
  • Put up come content

Now, I could leave you there. Google, Yahoo and YouTube can give you all you need.

However, let’s press on.

WordPress is an extremely powerful website system, and easy to use even for newbies. Many really large brands use WordPress for their sites, and you can build a really beautiful and useful website with WordPress

Good quality hosting

  • You want a hosting provider with a WordPress auto-installer
  • You want good uptime, i.e. visitors don’t come to your website and it is down
  • You want cpanel
  • You want good and fast customer support
  • You want fast website loading time
  • Go with a decent paid hosting – don’t use free hosting
  • Check reviews from other users

Setting up WordPress

  • Each hosting provider could be slightly different
  • Check with your provider’s helpdesk, chat or tutorials
  • Log into your cpanel – you would have set this up when you started your hosting
  • Look for your “Autoinstaller” section. Each host might be slightly different.

  • The “Installer” section will have links to all the common content-management systems, including WordPress. A common installer is “Softaculous”.
  • Install WordPress on your domain
  • If your domain name was purchased as part of your hosting or vice versa selecting the domain should not be difficult. If you have multi-domain hosting, you or your host might have to add a sub or add-on domain, and change nameservers. Your hoster and/or domain name registrar will help you.
  • You will have to add a username and password. Record these.
  • Choose a default theme, or none.
  • Once installed, the installer might give you some other details, or email them to you. Record these.
  • Log into the admin /wp-admin section of your site with the username and password you created earlier
  • Access your dashboard
  • From here you can add posts or pages, change themes and add/install plugins

Adding a Theme

  • “Themes” change the look and feel of your WordPress website
  • Choose a theme which makes your site look professional and suits the purpose of your online business and audience
  • WordPress has some themes available from: https://theme.wordpress.com/

  • You could also search Google or another search engine for “WordPress themes”, free, premium or paid.
  • Once you have chosen one you like, download the.zip file
  • Log into your site, and navigate to “Appearance” – “Themes”. You can see a Preview and see what your website will look like.
  • Install a theme you like, and “Activate” it. This will make your new theme the current theme.
  • Alternatively, upload a new zipped theme file you may have downloaded previously, install and activate it.
  • Click “Visit Site” to see what your site looks like now.
  • Your theme might have some customize-able areas – find by navigating to “Appearance” – “Themes”./”Customize”. The developer may have given you some choices of color, header image, menu items and so on.

Setting up WordPress Plugins

  • Plugins give WordPress and your site additional capabilities
  • From the Dashboard you can simply select “Plugins” – “Add New”
  • This will show the current WordPress favourites, along with descriptions and reviews
  • You can also search for popular plugins
  • “Install Now”
  • You can also download a .zip file from some other site https://wordpress.org/plugins/ or others.

  • Upload the .zip file and install
  • The plugin may add menu items or change your site in some other way
  • Akismet and Yoast plugins are two really good plugins to have on your WordPress site. Akismet deals with spam and comments. Yoast helps with and prompts for search engine optimization details. Done properly, this can attract attention from the search engines.
  • It is also useful to have a plugin that deals with backing up your WordPress site. There are many of these. One good one is “UpDraft Plus” which allows backups on schedule. Having a backup file can save a lot of work if something goes drastically wrong.

There you go! Add some posts or pages to give your readers some attractive and interesting content and you are off and away.

Getting Started in Internet Marketing

Here’s my personal list of what to do, what to do first, and what NOT to do as you start your online business.

What NOT to do in Internet Marketing

  • Don’t start. At least, don’t start before you’ve thought through your online business – what you might offer, and who your target market/person is. Get clear and get focused.
  • Don’t spend money. Not as a substitute for doing some thinking. There’s lots of rubbish internet marketing products out there, and lots of bad coaches who don’t actually have your best interests at heart.
  • Don’t spam. You hate it, so do’t do it. Don’t spam by email, or spam blog comments to try to get traffic. It will get your accounts banned anyway.
  • Don’t go Black Hat. Link wheels, link farms and paid link services won’t help you get to the top of Google Page One. They WILL get your site penalized, maybe out of the search engine results altogether.
  • Don’t fake it. Don’t buy fake Facebook friends, don’t buy fake Twitter followers, don’t pay for fake Amazon or product reviews. Use your own head and your own photo, not someone from Fiverr.
  • Don’t rely on one income or traffic source. Google’s updates can send your site up or down in search engine rankings. Facebook, Google Adwords or Amazon can ban or close your account without warning or explanation. Build a business, not just a series of tricks.

Ok, that was what NOT to do.

Here’s what TO DO to get yourself up and running in internet marketing.

How to Get Started in Internet Marketing

  • Get focused. What do you want to do? Affiliate marketing? Already have a product to sell, or a personal interest? Want to sell physical products or digital? Agency, coach, freelancer?
  • Find a need and a market. Find a group of people who have a need that they would spend money to fill.
  • Do keyword research. The people with the unfilled need are searching for solutions. They are using Google, Yahoo or Bing, and they are typing in some words, or search terms. Google Keyword Planner might be a good start.
  • Search the net yourself. Go looking for what’s already out there. Check out competitors’ websites, pricing and products.
  • Learn to write sales copy. There are some good blogs (ProBlogger, CopyBlogger) and courses in writing sales copy.
  • Learn to build (or outsource) a website. WordPress is not hard to learn. Udemy has good courses that can be picked up cheap with a coupon, or someone on Fiverr will help you out. ClickFunnels or LeadPages will also get it done. Shopify might also be good depending on the business you decide to pursue.
  • Collect email addresses. Publish an email newsletter. Learn to use an autoresponder. Those emails are your asset, and a continuing source of income.
  • Install tracking and analytics. Google Analytics is good but can be a bit dense. Facebook’s pixel will let you do some reporting and tracking as well as re-target people who visit your website. Bing advertising also has “events” which can be tracked. All the above will then allow you to track and optimize your sales and conversions.
  • Sell. Upsell. Resell. Understand the Lifetime Value of a Customer.
  • Brand yourself. Do it earlier, and think about it even earlier. Online reputation is forever.

5 Tools You Can Use Today To Drive Thousands Of Hits To Your Blog

Tool #1 – Email Newsletter

You will want an email newsletter. This is where you email your subscribers with tips and techniques that they can use in whatever your field of interest might be. You can also mail them with offers for products of your own, or offers for other products where you are an affiliate.

Your email newsletter can be a vital part of your online business. It is also an asset as you have a list of subscribers that you can mail over an over again.

Of course, mailing all your subscribers over and over again individually would be time consuming. Most online marketers use an “autoresponder“. An autoresponder let you email all your subscribers at once and view various statistics about your emails.

For lots of marketers Aweber is the autoresponder of choice. It’s the one I use and you can get a free trial for a month or so.  Aweber lets you track links and create reports, and has a user-friendly drag-and-drop html template. You can see who has opened or not opened your emails and send directly to these people.

GetResponse and MailChimp are other choices when starting out. MailChimp is free and you have to be a little techie and a little creative to mimic the features that the others have.

Once you are sending out many emails, you might want to use one of the mailers like SendGrid or Mandrill. Mandrill is actually owned by the free mailer MailChimp. Mandrill is free for up to 12,000 emails per month, has useable email templates, good tracking and may have better deliverability than an autoresponder like aweber.

Sending emails to your subscribers will allow you to drive traffic from article links back to your blog. You can track which emails were opened and so which content was most attractive to your readers and subscribers.

Tool #2 Search Engine Optimization (SEO)

Search Engine Optimization is a process where a person with a website tries to make the website attractive to search engines like Bing, Yahoo or Bing. Most people only look at the first page of, say, Google, so there is a lot of competition for those first few positions.

The art and science of trying to get your website on the first page of Google involves using particular “keywords”  or search terms in the text of the website, and setting some descriptive items inside the website that are read by the search engines. You can try to do this by hand, or you can use a tool to help you.

Yoast Plugin is an SEO plugin for WordPress websites. WordPress is a system that helps you build a website reasonably easily. There are various small pieces of software (called “plugins”) that WordPress helps you install on your website, to help you manage content or other aspects of your website.

Yoast plugin has been downloaded over 14,000,000 times, so lots of people think it does something right. Yoast looks after the optimization of your website’s posts and pages, and comes in a free and paid/premium version.

Yoast plugin gives you a green light when you have satisfied some of the key known criteria to rank in search engine results, and guides you through setting things like description and meta-information. People quote figures like having 50% of their free traffic come via Google/SERPs, and this is where Yoast can help you a lot.

Tool #3 Image Management

People like to read content which is visually attractive and exciting. Whether it’s a blog, Facebook or Twitter post, pictures or video really attract readers’ attention, and help in capturing readers and driving traffic.

You could use a PrintScreen/screen capture approach or a snipping tool, but tools like Snagit allow quicker image capture and manipulation. The screen capture approach especially won’t help if you want to record screen videos which are very popular in courses and in creating viral content.

Snagit comes with a free trial, and even the paid version is not particularly expensive.

Tool #4 Deciding what readers want to read

Creating content costs. It either costs your time to write or create yourself, or your money if you pay someone else to create it for you.

Given creating content costs something, you may as well make sure that the content you create will be exciting to your readers. With so much content on the net, how will you know what to create for your readers?

You can use BuzzSumo to track what is working by way of content marketing. BuzzSumo will help you analyse what articles are being most often and most widely shared, and on which social or other networks.

As an example, if I input “Sales Funnels” into BuzzSumo, I can immediately see the latest top performing content pieces for this keyword or topic. The top three have 11.7k, 8.7k and 4.9k Facebook engagements respectively. BuzzSumo tracks the other social networks as well. I can search this by the past year, month, week and day to find out what is evergreen and what is trending right now.

Now, I’m not going to copy these top performing articles outright, but BuzzSumo does give me a good idea for content of my own, and it alerts me to what people are sharing in the content world.

Tool #5 Grow your Social Media Presence 

At last count, Twitter has 317 million monthly active users.  Facebook had 1.79 billion monthly active users. That’s a lot of users to whom you can expose your message, but first you need to capture a “following” on Twitter, or “fans” on Facebook.

The basic idea in Twitter is to follow people in your industry, or to follow people that you hope your own ideal reader would follow. Some percentage of the people you follow will follow you back. Another strategy is to use hashtags to identify your content to your users.

Tweepi is software you can use to grow your twitter following. SocialOOMPH is another, as is HootSuite and SocialQuant.

Tweepi is said to help you get more targeted followers faster. With Tweepi you can follow the followers of your competitors. You can follow people using relevant hashtags or keywords in their posts. Once you have found and followed your ideal followers, you can interact with them. They might follow you back, they might like what you have to sell, they might retweet for you and expand your reach.

Tweepi has a free (but limited version) and two paid/premium plans. Once you have a collection of followers you can tweet out links to your bog, website, content or offers.

Using the tools above can help you drive readers back to your blog – whether by having your content appear high up in the search engines, by linking back to your blog from social media, or by sending out your email newsletters.

Go crazy, and you can dive thousands of visitors back to your blog in no time at all.

 

Facebook Retargeting without a Website

Remarketing – Retargeting.

There’s a difference. Remarketing is marketing to re-engage with people you already have, and can talk to, often outside Facebook, say with Email.

Retargeting is when you place some pixel code on a website, and Facebook is alerted when a visitor arrives on your site. The visitor is captured within an “Audience” in Facebook, and you can then target ads specifically to them. This re-targeting is very specific and can be made super-specific with extra targeting elements, like say particular webpages or timeframes visited.

Notice that “you place some pixel code on a website”.

What if you don’t have a website?

Facebook has new options of video ads and Canvas ads. While video ads have been around for a while and are still often quite cheap, Canvas is newer. So new, that not all users have it as an option just yet.

In the case of Canvas you can deliver to Facebook users what it calls an “Immersive experience” combining video, images, text, and the capacity to link to off-Facebook sites.

Once a user has been attracted by your Canvas and clicked through, you can then retarget ads to those people. Just in the same way you may have done if you had pixel code on a website.

Here’s some details:

https://canvas.facebook.com/

https://www.facebook.com/business/ads-guide/clicks-to-website/canvas?tab0=canvas&tab1=full-canvas

Go to it!

screenshot-2016-11-20-at-3-51-30-pm

I need your opinion – what do you think of this Facebook ad?

Image
Hi,
I’ve just written an ad for this product. It’s a good product. I think my
friends and subscribers will get value from it. It will definitely change
some peoples’ lives.
More than that, I’ve stumped up with my credit card. Facebook
is going to start running the ad any minute now.
Then I thought … I should have asked your opinion.
You’re on Facebook. You’ve seen heaps of ads.
What do you think? I’d really value your opinion. Should I change the
image, the copy, the text?
Let me know,
 
Warwick Foster
P.S. I’d love you to check out the product yourself. It’s a good one.

Christopher Walden just built a huge list of 2,214 people within 7 days

I know, I know.

Who’s Christopher Walden?

No-one special. Ordinary guy.

Just trying to get some decent results for his business.

Maybe like you. Certainly like me.

Here’s what Christopher Walden discovered. The secret is in engagement. Any businesses using social media and content marketing knows that. And they are running from the minute they get up trying to achieve it.

You know what else Christopher discovered?

“Cloud Software that Built Self-Optimizing & Automated Customer-Driven Funnels Responsible for 482,030 Email Leads & $2,502,600 Sales in 6 Months.”

That’s a direct quote from their sales page. While you’re there, check out their testimonials. Real people. Real as you and me.

 

Screenshot 2016-04-07 at 8.18.09 PM

Making Money on Demand with PLR

PLR?

What is that?

PLR = Private Label Rights.

Private Label Rights are products of various kinds, ready made to sell. Often ebooks, written on any topic or in any niche you can think of. Popular areas are: Internet marketing, health, weight loss and dog training … but can range much wider than this, to hobbies, illnesses, travel … anything for which someone might want information.

A more modern take on PLR includes software, with wordpress plugins a new favourite.

With PLR, you can purchase the pre-written information or software and construct an entire business around it. You generally just need to edit the product a little to include your own contact and paypal or ecommerce details, and upload.

If you want, you can combine multiple PLR products into new mega-reports, rewrite them into Kindle or other books, and promote them on blogs.

The most tedious aspect of an information-marketing business is taken care of, with the products pre-written. A good PLR pack can also include the website ready to sell the new product. You can upload it yourself or find someone on fiverr to do it cheaply.

Really good PLR packs can include a squeeze page to capture email addresses, and prewritten courses to pre-sell the main product.

You can search for PLR products anywhere on the net. Or get a head start with a package like this one. It’s quite the head start, so have a crack!

Screenshot 2016-04-06 at 3.18.29 PM

Using Facebook Advertising to Build a List (with Pixels!)

monkeygiftThe first thing you might want is an enticing “something” – something to offer visitors who land on your squeeze page.

Free “reports” or lessons, deliverable as pdfs, make good “lead magnets”. You might see these also called “tripwires”. Also short video lessons, or free webinars, can be used to entice a visitor to hand over their precious email address in return for your offer.

Once we have our lead magnet to hand, we can drive traffic to our lead magnet offer with Facebook advertising. We will use Facebook’s pixels to maximise the results of our advertising.

Facebook offers us different “pixels” we can use when advertising to monitor and manipulate our visitors. We could (probably should) place a Website Custom Audience (WCA) pixel on our site, allowing us to capture and then “retarget” these visitors.

Facebook also has pixels which allow us to maximize up to 6 different parts of our sales funnel process. If we place a pixel on the “Thank You” page visitors see once they have signed up for our list, we can tell Facebook to optimize the campaign for “conversions”.

Because we want new leads, we will not in the first instance be retargeting existing visitors using the WCA pixel, although we can do so again later, once we have attracted them the first time.

In this instance we will look for a Facebook audience via their “interests”. You could use whatever audiences and Pages are relevant to your list, whether it is a heath, diet, fitness, or internet marketing area.

WordPress has various plugins which can generate decent squeeze pages, with some good free options.. Lead Pages can also integrate directly into Facebook.

Screenshot 2016-03-30 at 8.38.06 PM

Facebook and WordPress are quite easy to use to generate leads like this. By targeting effectively, you can generate leads at a very acceptable cost, much more cheaply than, say, solo ads.