Now, first up, note that you can buy followers anytime. From, say, Fiverr, or various other “unethical” places.
Don’t do that. It will ruin your reputation, it is obvious, and Twitter can shut down your account. Also, guess what – fake followers and Twitter bots don’t engage, don’t retweet, don’t add to your brand, and don’t buy anything.
That isn’t what this article is about. This article is about genuine followers who like what you post, retweet, engage, and might even buy into your products, business or service. The question is – how to get some genuine followers, and how to build your following quickly?
The basic idea is that if you follow someone on Twitter – they will possibly follow you back. If your non-Twitter content is attractive and you post a share or follow link there on that content, you may also gather some followers there as well.
As an aside, most people don’t have that many Twitter followers. Gathering a following takes work and it takes quality, but gives you credibility and value. If you had 100 Twitter followers you would be doing better than 48% of folks in Twitter. If you had 500 followers, you’d be better off than around 75% of people, and 1000 … better than 85%.
So, don’t feel bad about where you’re starting from. If you follow this article, you’ll have more than 100 Twitter followers by the end of this week, and possibly by the end of the day if you work it hard.
Make Twitter generation a habit. I’ll be shortly writing an article about what to do in 30 minutes per day with your social media engagement. Interact on Twitter every day. Post/tweet, engage, retweet and follow people in your area or niche.
When you start your Twitter account, try to make it look good right from the start. There is a high ratio of “Profile views” (when people go back and look at who you are) to tweets. In my own account, I seem to get around two Profile Views per tweet, and and about ten profile views per thousand tweet impressions.
Since your profile is where you explain and promote your own business, you want people to go and look, and you want it to be worthwhile when they do. Add a nice “branded” header and image to your Twitter profile.
Here’s some directions on an easy process: https://support.twitter.com/articles/127871 to improve your Twitter profile by adding images.
Now, you’ll recall from earlier, I said the basic idea is that if you follow someone on Twitter – they will possibly follow you back. There is a lot of power is following people, and around 60% will follow you back.
A word of caution – don’t just follow anyone. Follow people in your area or niche. Follow people who could possibly be interested in your product or service. Also follow followers of people of influence in your area.
Be very selective. You could set out today to follow a few thousand people, almost at random, and then unfollow those who don’t follow you back. However, why would those people follow you back? If they do it automatically, do they really have an interest in what your offering, or the content you produce? Possibly, but also possibly not.
Search in Twitter to find who you might target to follow. Say you are selling online courses, or you have some personal development products. You might start by following “Udemy”, or “Tony Robbins”, and then look for the people who follow these accounts. It is the people who follow the leading accounts who may in turn have an interest in what you are selling or producing.
There are tools you can use to find the followers of leaders in your industry. I use SocialOomph. Other good tools are followerwonk or Tweepi. These tools will let you see who is following, say, Anthony Robbins or Udemy, for example, so that you may follow them with the hope that they will follow you back. They will thereby be exposed to your offerings, which is an area you now know they are interested in.
Note that there is a limit to how many people you can follow. Follow intelligently to generate the social proof and business branding that you want. Twitter has rules on how many people you can follow in one day which is currently 1,000 per day: https://support.twitter.com/articles/68916
So, go ahead now and start searching for people in your area of interest, expertise and business. Start intelligently following these people, some of whom will follow you back.
However, don’t just follow these people to no purpose. Give them some value. Post some tweets they will be interested in, so there is some value for them to follow you. Retweet interesting posts from other thought leaders. Add content they will appreciate, so that when they hopefully rewteet your posts, more valuable followers will arrive.