Today we are going to jump right in and talk about using LinkedIn “Company” pages for promoting your business.
Did you know that personal profiles aren’t the only types of accounts you can make on LinkedIn?
You can also set up pages for your company or business. Just log into your account and click on the tab that says “Companies”. From there, adding your business or company is as simple as filling in the blanks and adding all the pertinent information for everyone to see.
It’s easy to set up and it’s free so there is no reason why you shouldn’t take advantage of the feature. I know I have said this before, but always remember that LinkedIn is a business-focused social networking site. This means that you will be interacting with individuals who are either owners or employees of a business enterprise. This makes LinkedIn a great platform for marketing purposes.
It doesn’t matter if your business operates online or offline. Or if it offers either products or services. You can effectively create an online presence for it on LinkedIn. It has a lot of tools and resources that you can use to help you build and market your business.
Here are a few tips on how you can optimize your company’s profile page for the LinkedIn crowd:
Make sure that you include all the relevant information about your business. These include your products and services, location, contact numbers, links to your business website or blog, and other important data. The objective is that when somebody views your business profile, they will find all the information they need. The majority of those viewing your page will be LinkedIn users and most of these users are professionals so make sure that you meet them with a professional-looking business profile as well.
Use the correct category for your business. This is very important because the number one way that people find business pages on LinkedIn are via the site’s search function or via the categories menu. If you listed your business profile under an inappropriate category, it will be very hard for people to find it.
Connect your other web accounts with your business page. For instance, you can connect it with Twitter so that your Twitter followers will be updated when there are changes made on your business page. You can also grab the RSS feed of your blog or website and place it on your business page. There are a lot of other tools that you can use to make your page more interactive and interesting. These entice people to keep coming back to your page.
Once the LinkedIn page for your business is up and running, don’t just stop there. Make it a point to promote it wherever you can, whether it’s inside or outside LinkedIn. We’re talking about promoting a business here so the more platforms your LinkedIn page is connected to, the better. You can create a widget of your business page and have it embedded in your website or blog. This way, visitors to your website can easily connect with your LinkedIn profile with just a click of a button, provided of course that these visitors have LinkedIn accounts as well.
In this lesson we will go over how to start making connections via LinkedIn’s groups and events features.
When it comes to using LinkedIn many businesses seem to underestimate the “Groups” and “Events” features. The majority of the social network’s users are more bent on making personal connections via messages and one-on- one interactions. One-on-one interactions are great but you are not taking advantage of LinkedIn’s full potential if you are limiting yourself to such traditional strategies.
This is where the “Groups” and “Events” features enter the picture. You can tap into these features to double or even triple the amount of connections you make on the site. LinkedIn has constantly improved these features to make them accessible to anyone. As long as you are a member of the social network, you can be a part of any group or event.
First let’s take a look into the “Groups” feature and how you can use it to make connections. A LinkedIn group is just like any group. If you are familiar with Facebook groups, they are pretty similar with LinkedIn groups. It’s just a bunch of LinkedIn users who share the same interests, hobbies, or causes.
There are two common ways that you can get yourself involved with a group. You can either create a group or you can join one that’s been created by another user. There’s no limit as to how many groups you can join. No matter what industry you are in, there are likely dozens of groups for it on LinkedIn. Use the site’s in-built search functions to look for these groups that are relevant to your interests or niche.
Obviously, making connections with users who belong to groups you are interested in is much more effective than making connections with random members. In essence, it is targeted marketing. You will be talking to people who will actually listen to what you have to say.
For instance, let’s say that you are in the business of selling video games. You can log into your LinkedIn account and search for groups about video games. You can then join these groups and start connecting with the other members. When you talk about video games, there’s an instant audience for you. Of course, there are certain rules and regulations in these groups that you need to follow to make yourself a helpful member.
The “Events” feature on the other hand is used to draw more attention or exposure to an upcoming event. Whether you are conducting an online webinar, an offline conference, or you just want to let people know that you will be having a booth in some trade show, creating an “Event” on LinkedIn would be very helpful.
Setting up the “Event” is not particularly difficult. As a matter of fact you can have it live in a couple of minutes. Then all you need to do is invite all your connections to become a part of it. You can also make use of external tools like Twitter and Facebook to promote the event.
LinkedIn’s “Groups” and “Events” features are invaluable tools for making connections. You should take advantage of them whenever you can.
In this first lesson let’s talk a little about how to set up a good LinkedIn profile for your business.
When it comes to building your presence online there are plenty of reasons why you should create a profile for your business on LinkedIn.
First of all, LinkedIn is a business-focused social networking site. The majority of its members are online entrepreneurs, business owners, marketers, and all sorts of business-oriented individuals. This fact alone makes the social site a must-have for your own business. If you are not building your presence on it, then you are missing out on a lot of business opportunities.
Whether you are promoting a new product or service, looking to hire new employees, or simply marketing your business as a whole, LinkedIn provides you with a plethora of tools and resources that you may use to help you accomplish all these things.
Creating a LinkedIn profile for your business is an effective business
strategy. Here are a few tips on how you should go about it:
Setting up a business profile on LinkedIn is free so there are no related costs that you have to be worried about. Just log in to the site using your personal account, find the “Companies” menu and just follow the instructions from there on. LinkedIn’s wizard will guide you throughout the whole process.
Make sure that you complete all the necessary information in the registration process. Don’t leave any space blank. If you have a logo for your business, then add it. Don’t forget to place the location of your business as well. This is especially important if your business is a brick and mortar one. Including your business location is very critical if your online presence is for marketing purposes only. You have to let people know where they can find your physical store if they are interested in doing business with you.
Take time to write a brief but very informative description of your business. See to it that the description includes information about your business offerings, whether these are products or services or both. Most people don’t have the time to read through long texts so make the description as brief and as straight to the point as possible.
Place your business under the correct category. LinkedIn members will be using the site’s search functions to look for businesses on the site. If you placed your business in the wrong category or industry, your targeted customers or partners won’t be able to find your business profile.
If you have a business or company blog, get the feed of your blog and include it on your business LinkedIn profile. Anyone who follows your profile will be updated on the latest posts on your blog. If you don’t have a business blog, now is the time to start one. Putting the feed on your LinkedIn profile will keep the page fresh and entice other LinkedIn members to keep visiting your business profile.
LinkedIn will pull all the other accounts, feeds, and links on the site related to your business profile and connect them all together. These include your job listings, current employees, and even former employees. With that said, it’s crucial that you monitor these things to make sure that everything that is being connected to your profile are professional and look legitimate.
When it comes to setting up a LinkedIn profile for your business keep these simple tips in mind and you will have a winning profile in no time!
Anyone can start a profitable YouTube channel. including you.
Everyone knows YouTube. Almost 5 billion YouTube videos are watched every day. That’s 5 BILLION … every DAY. Time you got a part of that.
Google especially LOVES YouTube. So much that they bought it, but Google also ranks YouTube videos preferentially, which is good news when you are trying to attract eyes to your online business message.
This article will talk about how to create your new YouTube and then start to open your new business.channel.
Creating Your Account
Now, to have a YouTube account, you need to have a Google account. Lots of people do, and maybe you do already. If you have a personal Google/Gmail account you can work from this one, or start a new account. Either way is easy.
Once you have logged into to your Google/Gmail account, go to YouTube. We will suppose that you don’t already have a YouTube channel. In which case you will be able to see under “Subscriptions” – “Add Channel”.
If you DO already have a channel, then you will see “My Channel”.
You can then add a “Brand Account”. Choose something appropriate for your online business. This is the name viewers will see if they watch your videos or see a recommendation for your videos.
You also have the opportunity to add “Channel icon” (or logo) and “Channel art”. You can pick up some nice free images from https://www.pexels.com/ or take or use your own photos, logos or images for branding. Take some time with these to brand yourself nicely.
You can also add a “Channel Description”.
There are various options available under “Creator Studio” – found under your channel/Google account icon. Included in these options are monetization of your uploaded videos.
Monetization of videos will mean that YouTube will show advertisements at the same time as they show your videos. This is an income stream over and above the sales you might make from recommending products and services in your own videos.
Adding Content to Your Channel
Now content that you add to your YouTube channel will be videos. However, they don’t have to be videos of your head! You can record presentations from some other application like PowerPoint, screen shots, talk-overs of other material as well as your own videos that you record.
You can record the screen of your computer using various screen recording applications. Camtasia is very popular, although personally I use Screencastify as I use a Chrome operating system.
You can record a video with just about anything that will record video and sound. Most smartphones will do just fine, although you might want a stand of some kind. Professional podcasters will have a dedicated camera and microphone, or a camcorder like the one above.
With a smartphone the process is very easy. Once you record a video, if you are also logged into your Google account, you will likely have apps or other options to upload your new video to your YouTube channel directly.
Generating High-Quality Content
You can record all kinds of videos to go in your new YouTube Channel, depending on your business model.
If you are an affiliate marketer, you can review new products. Include some pluses and minuses, as well as how your watcher will profit (if you think they will) once they purchase. Include your affiliate link in the video description so people can buy through your link.
If you have your own products and services, then you can explain the features and benefits of what you are offering. People will appreciate that you tell them in your own words.
Write out an outline prior to beginning your recording so your are not hesitant or lose your way while recording. Rehearse a few times. Approach the process professionally. There’s money at stake!
Since Google owns YouTube they rank these videos preferentially. However, it is still worth your trouble to try to help the videos rank for whatever the search terms you think or hope your prospective buyers will be searching for.
You can include in your videos:
Video Keyword Tags
Location Tagging (if appropriate for your business)
These are important for having your videos rank.
Google has a free Google Adwords Display Planner Tool to help you find useful keyword search tools. Note that you will have to open a Google Adwords account to have access to this tool, but you do NOT need to fund the account or spend any money to get access.
Include high-ranking search terms in the video elements referred to above for the likelihood of seeing your videos high up in Google search rankings. The Display Planner will let you download a list of keyword/tags that you can include in your video settings.
There are three basic functions you will perform in your Social Media activity:
30 minutes is more than enough time to manage your social media marketing, while you continue to work on your other business activities. However, it does require a defined strategy, diligence and some focus, otherwise hours can go by.
Monitoring – monitoring business trends, as well as what customers are saying about your business, or directly to you.
Responding – responding to positive feedback, as well as negative feedback.
Sharing – putting out your content and digital assets, videos, entertainment, educational.
Develop a strategy to work smarter, not harder and a defined daily, weekly and monthly plan. Having a strategy will also depend on having some capacity to track and analyse the results of your marketing.
Do you have to be active on all social networks? No, not at all. Choose a couple for yourself, especially channels where your chosen demographic is active. Think about Facebook, Twitter, Instagram and Pinterest. Investigate SnapChat (favoured by GaryVee) but this channel is particularly demographic-specific.
In your 30 minutes, aim to include:
Content – curating, writing, posting ad scheduling. Using a site like BuzzSumo can help you decide exactly what content is working at the moment, as will your analytics.
Community – helping, responding, listening and engaging. This will look different depending of which social network you are using, but the basic idea is the same.
Growth – also about measuring and tracking and pushing out more of what is attractive to your chosen customers and demographic. There are various twitter-follower strategies which you can pursue, as well as building up Facebook fan pages.
Roughly half your time can be spent reading what is happening in your various social media networks. Find out what is interesting and what is trending. What concerns do customers and users have you can respond to or provide solutions for?
The other half of your time is spent creating content. The content can react to or redevelop what you have already read. Sites like Reddit can supply content that you can use or work with. Canvais also good for creating attractive content. Definitely spend some time actually selling, though it doesn’t have to be 100% of your content.
Each social network has some of it’s own language and demographic. Strike a balance that meets your demographic, product or service and the particular individual network. Make your content engaging so that your visitors look forward to whatever your messages are.
Here are some other tools you should investigate:
Twitter analytics of your own site to see which posts were most reacted to, shared, mentioned or rewteeted
Facebook Page and Audience Insights for similar information
HootSuite and Socialoomph can help with pre-scheduling your content efforts. Using these tools will let you write content in advance and release it throughout the following week.
Listen, engage and deliver. Check and respond to your mentions and shares, and any direct messages, on Twitter, LinkedIn or Facebook. Be human.
It’s ok to sell on social media. Lots of people do. In fact you might just be crazy if you don’t leverage these large active networks. If you can deliver engaging content in your social media efforts, then it’s more likely your efforts will be shared, and you will generate more followers to whom you can send your messages when you do sell.
Twitter works by engagement. It also works by generosity. If you retweet someone’s good thoughts, maybe they will retweet yours. In the process your brand and following gets built up, as does theirs.
Of course, you can just follow, follow, follow, and some of those followers will follow back. But expanding your reach will also come from other people sending out your brand and message. So tweet good stuff and be generous in turn with mentions, thank-yous, and retweets of others.
I’ve seen it said that you should tweet in thirds:
One third sales/promotions, one third brand-building and personality, and one third generosity via retweets and mentions. I find it particularly useful to put a thank-you and a mention in a quoted retweet. That helps that person’s reach. It also helps get you on their radar.
Go for it!
I also posted about this cute plugin in my last post – it’s definitely worth checking out:
Twitter works well for driving traffic to your website.
Twitter does something else – it can help establish you as an authority in your field, or your niche. You can poll your customers to find out what they read, or to buy.
Thirdly, it is an exceptional was to manage customer service in your business. Monitor your feed and do other searches for your business name or twitter handle. Respond to both positive and negative comments. If the comments are positive, retweet them.
Try using Twitter “Product Cards”, which have been renamed to fit within the “Summary Card”. Here’s some information on the Twitter Summary Card, and an example below. Twitter recognizes when URLs are included in a tweet, and crawls your site to fetch the Card type and content.
There are 4 types of Twitter Cards now, all might help drive traffic to your website. Just add the Twitter-provided code to your website and you are set to go.
There are also some cool tools to use with Twitter. I use SocialOomph, and HootSuite is also good.
Here is also some sponsored information below, about a WordPress plugin to facilitate visitors retweeting your content. That’s a good idea!