Category Archives: Pinterest

How To Use Pinterest To Grow Your Online Business

In this short article, we will go through five main things to know about using Pinterest to develop your new or existing business. These will be helpful whether you have a totally online business or are using online marketing methods for a brick and mortar business:

  • What is Pinterest
  • What you can do with Pinterest
  • Rich Pins
  • Promoted Pins
  • How to create your new business account

 What is Pinterest?

Social networks like Facebook and Twitter are often the go-tos for businesses and brands. However, many companies will also benefit from the visual aspects of a platform like Pinterest.

A Pin is an image or video that people add in to Pinterest. People add Pins directly from websites or apps using the Pin It button. Any Pin can be repinned and all Pins link back to their sources, which is how you can get referral traffic.

Also, people organize Pins into collections called boards and share their boards with others. The same Pin might be added to lots of different boards across lots of interests, making boards a great place to discover new stuff.

People can follow all of someone’s boards or just the ones they like best. As they discover and follow more Pinners and boards, their feed becomes more relevant and personal to their interests.

In summary:

  • People “Pin” your content
  • They organize their and your content into their interests
  • People use feeds to discover their interests and discover Pins

What can YOU do with Pinterest?

 How is Pinterest able to help your business grow?

There are three main things Pinterest can do for you, the first is to drive traffic to your website. All Pins that you find on Pinterest will link back to their original websites when you click on them. 

 Next, is to create engagement with PinnersYou can create engagement with a beautiful Pin, useful description and also be an active “Pinner” yourself. Holding a Pinterest contest is also a good way to create marketing engagement for your brand.

The last one would be you can do an indirect sales to urge people to click on your Pin. Why indirect? This is because you are not allowed to put an actual call to action button on your Pin. If you do so, your Pin will not get approved.

Type of “Rich” Pins

Besides normal Pins, Pinterest also offers a feature named “Rich” Pins for you to categorize your Pins. Rich Pins are a special type of Pinterest Pin that is more informative. It includes detailed information rather than just plain images.

There are 6 types of Rich Pins available.

  1. Place Pins
  2. Article Pins
  3. Product Pins
  4. Recipe Pins
  5. Movie Pins
  6. App Pins

A “Place Pin” pin allows you to create a map with the content you share. In order to enable place pins, all you need to do is check off the “add a map” option when you create or edit a pin-board.

An “Article Pin” is very useful because Pinners can automatically see the article’s headline, author and a story description. It makes it more searchable and distinguishable from other content on the platform.

A “Product Pin” shows where the product you are pinning can be purchased, the current price and a direct link to the product page
or website. Plus, product pin’s prices’ are constantly updated.

In Pinterest, you can find any recipe
that you can imagine on the site and “Recipe Pins” take sharing food on Pinterest to a whole new level. Unlike regular pin, a Recipe Pin shows Pinners important information such as specific ingredients, cooking duration and serving info.

“Movie Pins” helps the Pinterest community to learn more about new and upcoming movies. It also includes in the essential information about the movie such as ratings, cast members, and reviews. Think of it as an online movie directory which you can save information on your favorite movies, categorized and organised and share them with the community.

“App Pins” helps the Pinterest community to discover more relevant apps and it can be done without ever leaving Pinterest through the App Pin. It is similar to the rest of the pins and the only thing is that it helps to pin apps. This is available for iOS in the US.

We can also advertise on Pinterest using a “Promoted Pin”. This functions like a paid ad and you can advertise to your audience by location, demographics, devices and even interest. It runs on cost-per-click basis.

Depending on what business you are in, the strategy which you can use is to organize your marketing collaterals of your brands to create a pin that can be easily shared across social media. Your marketing collateral covers things like articles, infographics, products, services and images.

When you’ve finished “pinning” them, promote it across to your target audience and watch them get consumed and shared by your audiences.

How to Create Pins That Compel Your Buying Audience

Pin what you love

What kind of pins do you want to create?

  1. Informative Pins
  2. Compelling Pins
  3. Pins that make people want to take action

I’ll also talk today about a few apps that might help you out.

Creating Informative Pins

Informative Pins have:

  1. Detailed descriptions
  2. How-to interest and instructions
  3. Clear test overlays

Every Pin needs to have a description that sets a context. The best descriptions are the ones that are informative and add value to your readers.

While only about 75-100 characters of your description will appear in grid view, you can include up to 500 characters.

Next is to offer instructions and information such as how-tos. Step-by-step instruction and tutorials help break down complicated projects and makes it easier for your readers to read and share the pin.

This strategy works very well, regardless if you are a product or service based business. If you are a restaurant owner, share simple recipes on Pinterest that would lead readers back to the main website where they can book a table at your restaurant to try new recipes.

If you are a service or experience based business like a hotel, provide informative tips on how to keep linen clean and fresh or everyday short cuts to help manage laundry and housekeeping. Be creative.

A simple step to deliver persuasive information would be adding a clear text overlay. Text overlays can give Pinners a snapshot of what the pin is about, especially when a Pin’s purpose isn’t obvious from just the image.

You need to make sure that you make the text part of the design and large enough to read easily on mobile or in a grid view. Also, you definitely need to minimize the amount of text in an image.

Creating Compelling Pins

Compelling content is King

Next is to create compelling Pins. First, use high resolution, professional-quality photographs and illustrations. Do not use images that are poorly lit, blur, distorted or appear amateurish. Also, you need to take note on the colour contrast and lighting. Make sure your Pins are able to express the features of your product correctly.

Size and shape do matter. Pins look best when they are vertically oriented. I recommend an image aspect ratio of 2:3 to 1:3:5 and a minimum width of 600px.

Pins get cut off in feeds if the ratio is greater than 1:3:5. So, make sure the image is not too tall (although I DO see a lot of tall pins). For example, an image that is 600px wide should be between 900px and 2100px height.

Also, you need to pay attention to your composition. Do not use more than four separate images in a Pin. Image should have a focus or a clear theme, not just an assortment of random images of your products. Adding too many images in one Pin only creates confusion when people look at it.

Help Other People Take Action on Their Interest

Helping people to take action on their interest that is in line with your business can sometimes be a challenge however there are 3 simple steps which you can take to persuade and influence your target audience to take action.

The first would be a link out of your Pin to places or websites that helps people. For example, a recipe Pin should lead to the real cooking instruction and a product Pin should lead to where a Pinner can make the purchase.

All of these of course would be kept within the context of growing your business. So if you run a restaurant for example, you would want the link out of the pin to lead to your restaurant. You could also consider having a cross promotion with another business nearby that would complement and add value to your product as well.

For example, a bookstore could do a cross promotion with a nearby coffee shop. Coffee and books go well together especially when there is good coffee. Viewers that come from Pinterest to respective businesses can read and enjoy a cup of coffee at a discounted price.

The second is to make your Pin a Rich Pin when possible. Rich Pins have extra details like price, availability or ingredient right on the Pin so people can do more with their Pins.

This would help your audience make decisions faster and qualify your customers easier. You would want to tend to people who are your customers instead of spending resources, energy and time dealing with people who are not going to buy from you. Am I right?

The last thing is to avoid time-sensitive information. Pins last forever, so steer clear of including words like “new” that will not always be relevant. For example, you should not write this in your description: This weekend only: Buy one Oxford and get the second one for half price.

Recommended Apps

Here are two recommended apps to design and beautify your images. The first one is Pixlr. It is a free photo editing app that comes with tons of features and effect. You are able to edit your photo like a pro and add awesome effects to create stunning images.

“Pixlr” app

Next would be PIP Camera. It provides beautiful magazine-like templates that are appealing and eye-catching. Also, PIP Camera provides beautiful collage templates too, making editing multiple images into a collage an easy task.

Pip Camera app – for great Pin images

In summary, your pins need to grab attention through quality design and good copy. This is because Pinterest is image drive and I recommend investing a little bit more time and resource in creating a beautiful image. The thing is that if your Pin does NOT cut across the noise of all the thousands and thousands of pins on Pinterest, it will NOT get noticed and clicked by readers which would then result in a potential loss on leads and sales.

Selling Opportunities On Pinterest – Why Your Business Should Join The Third Biggest Social Network

Funny sells on Pinterest – so does Fitness, Family and Fashion

What is Pinterest?

Pinterest is like an online pinboard. At home, you might have a cork board, magnetic whiteboards – whatever – and on that board, you “pin” things that catch your eye.

Some inspire you. Some amuse you. Some remind you of something. Some might be a clipping of a special price, or a new product or service that might help you.

Pinterest is the online version of your home pinboard. There are some unique advantages, especially for marketers.

The first is that people can and will “share” your pins if they find them useful and interesting. They will “repin” them, capturing from your board and sharing them on their board. Hey Presto! A whole new audience for your online business, product or service.

The second advantage is that people can buy right from Pinterest with “Buyable Pins”.

Recent research shows that 93% of Pinterest visitors use Pinterest to plan purchases. 87% of “Pinners” have purchased something because of Pinterest.

Even if you don’t have the Buyable Pin facility (currently only in the US) Pinterest remains an exciting way to spread the word about your online business.

Food sells on Pinterest also

People who come to an online store via Pinterest sharing are 10% more likely to buy. Pinterest referrals spend 70% more money that people referred from non-social channels.

You might think Facebook is the king or queen of online and social marketing. That depends. If you actually want to sell something, go to Pinterest. Pins drive more buying traffic than any other social traffi. Pins are referred overall about 3.5% of the time. That’s actually a lot. Facebook trails well behind at 0.15%. Even YouTube is only 1.05%.

The great majority of Pinterest users are women, up to 94% by some statistics. This means some topics immediately recommend themselves: fashion, design, recipes, home decor, hobbies and crafts. Also inspiration, education, holidays, travel and childens’ products.

Many of the women who are online use Pinterest, some suggest up to 43% of the women who go online use Pinterest regularly. They are predominantly urban, and range across all age groups. When surveyed, 81% said they trusted Pinterest, 73% Twitter and only 67% said they would trust a recommendation via Facebook.

People spend a lot of time exploring Pinterest, much more than other social media sites. The average is 89 minutes on Pinterest. Compare that to 21 minutes on Twitter, or 17 minutes on, say, LinkedIn.

32% of Pinterest users have college degrees, and 64% have incomes over $50,000 per year. That’s a good buyer’s demographic, with lots of disposable income. 50% have children.

Pinterest is responsible for 17% of the money spent via social media. That’s a lot, considering it is a smaller site than Facebook or Twitter. People visiting Pinterest like to buy. They like to see actual prices of products and services. Pins with prices get 37% more likes than Pins without prices.

69% of online consumers who visited Pinterest found a product, service or recommendation which lead they to actually buy. That’s much higher than the equivalent Facebook statistic which is around 40%, and Pinterest visitors spent around twice as much as similar visitors to Facebook.

There are 10 times more “repins” on Pinterest via the “Pin It!” button, than those who “Tweet This” on Twitter.

Pinterest is the place to be for brand recognition. Pinterest is great at capturing new customers and keeping them. Look over the series of numbers above and think about ho well your online business could do with some Pinterest exposure.