Category Archives: LinkedIn

How to Use LinkedIn to Develop Huge Business Connections (And Thereby Sell Your Stuff)

LinkedIn – the more connections, the larger audience for your business

Let’s take a look at the simple breakdown of what we will be covering. In this article we will look at using LinkedIn groups to expand your network. We will cover what a LinkedIn Group is, why you should use it, how to join, how to identify a good group and what to do after joining it.

LinkedIn groups consist of a pool of people with certain things in common. For example, location, expertise industry, special skills, interest and more. By correctly utilizing these groups, you widen your network effectively in a great scale.

Joining relevant and useful LinkedIn groups will be your most essential tool for driving high converting leads. However, many do the common mistake where they join specific groups that are only related to their industry or expertise.

Yes, it is probably the first thing that comes to your mind – to join a group related to what your business is selling. However, this is not where you will find your ideal clients, or rather may I put it in this way – you won’t make the cut because the group will be full of your peers and competitors.

So unless you are outstandingly above your peers and competitors, it is best to survey and research closely on the groups you’re planning to join. Aim for groups that have more demand than supply. That way you will stand a better chance to gain interest from the group members.

How Do I Join A LinkedIn Group?

To find Groups, go to the Search bar up here in your homepage, hover over the icon that has 3 lines, select ‘Groups’ from the drop down box.

Then you can type in your keywords in the search bar to search for your ideal group to engage with. You need to narrow down your search by adding a keyword that’s relevant to your target market. If you’re networking with business owners, simply add the word “business” or “entrepreneurs” will help targeting your search to a more ideal pool of prospects.

Reach out to people across the group

How Do I Identify A GOOD LinkedIn Group?

There is regular discussion going on. This goes to show that the group members are active and engaged. There will be potential clients in there because there is demand.

The quality of discussions. Are the discussions in the group spam-like and not systematic or is it full of discussions with useful content? This will help you identify if the group members are potential clients or not, as well as aiding you in researching what is in demand and if you can offer your expertise to engage with them.

The most popular job function in the group is your target market. For example, you want to see Business” as the main function in the group statistics if you’re targeting business owners. This should serve as an indication of a quality group when you search for a group to join.

What Do I Do Once I’ve Joined The Group?

How to benefit from LinkedIn group
Once you join a LinkedIn Group – start making connections!

What should you do to expand your network after you have joined a good LinkedIn group?

Once you join a new group, reach out to the group admin and ask, “What would you like to see more of in your group?”

Here are some questions you can ask the group admin and try to offer to the group. For example, is there anything you can share to the group that can offer value to the group members?

This action is a good approach. You will appear to be a beneficial addition to the group as you appear to be active in involvement. In a long run, some group admins will likely let you share a good deal of your content in their group.

It is also important to spend at least a week just going through reading and commenting on other people’s threads. This will help you build connections with your ideal prospects. If you discover some potential clients, you should also be making connection request and sending them InMail etc.

I also found this good LinkedIn training video on Lead Generation. Hope you enjoy it.

Setting Up Your LinkedIn Company Pages for Profit

Take advantage of LinkedIn’s Company Page feature

Today we are going to jump right in and talk about using LinkedIn “Company” pages for promoting your business.

Did you know that personal profiles aren’t the only types of accounts you can make on LinkedIn?

You can also set up pages for your company or business. Just log into your account and click on the tab that says “Companies”. From there, adding your business or company is as simple as filling in the blanks and adding all the pertinent information for everyone to see.

It’s easy to set up and it’s free so there is no reason why you shouldn’t take advantage of the feature. I know I have said this before, but always remember that LinkedIn is a business-focused social networking site. This means that you will be interacting with individuals who are either owners or employees of a business enterprise. This makes LinkedIn a great platform for marketing purposes.

It doesn’t matter if your business operates online or offline. Or if it offers either products or services. You can effectively create an online presence for it on LinkedIn. It has a lot of tools and resources that you can use to help you build and market your business.

 Here are a few tips on how you can optimize your company’s profile page for the LinkedIn crowd:

Step 1

Make sure that you include all the relevant information about your business. These include your products and services, location, contact numbers, links to your business website or blog, and other important data. The objective is that when somebody views your business profile, they will find all the information they need. The majority of those viewing your page will be LinkedIn users and most of these users are professionals so make sure that you meet them with a professional-looking business profile as well.

Step 2

Use the correct category for your business. This is very important because the number one way that people find business pages on LinkedIn are via the site’s search function or via the categories menu. If you listed your business profile under an inappropriate category, it will be very hard for people to find it.

Step 3

Connect your other web accounts with your business page. For instance, you can connect it with Twitter so that your Twitter followers will be updated when there are changes made on your business page. You can also grab the RSS feed of your blog or website and place it on your business page. There are a lot of other tools that you can use to make your page more interactive and interesting. These entice people to keep coming back to your page.

 Once the LinkedIn page for your business is up and running, don’t just stop there. Make it a point to promote it wherever you can, whether it’s inside or outside LinkedIn. We’re talking about promoting a business here so the more platforms your LinkedIn page is connected to, the better. You can create a widget of your business page and have it embedded in your website or blog. This way, visitors to your website can easily connect with your LinkedIn profile with just a click of a button, provided of course that these visitors have LinkedIn accounts as well.

LinkedIn “Groups” and “Events” – Make Your Very Own Targeted Market

Get involved in LinkedIn’s Events

In this lesson we will go over how to start making connections via LinkedIn’s groups and events features.

When it comes to using LinkedIn many businesses seem to underestimate the “Groups” and “Events” features. The majority of the social network’s users are more bent on making personal connections via messages and one-on- one interactions. One-on-one interactions are great but you are not taking advantage of LinkedIn’s full potential if you are limiting yourself to such traditional strategies.

This is where the “Groups” and “Events” features enter the picture. You can tap into these features to double or even triple the amount of connections you make on the site. LinkedIn has constantly improved these features to make them accessible to anyone. As long as you are a member of the social network, you can be a part of any group or event.

 First let’s take a look into the “Groups” feature and how you can use it to make connections. A LinkedIn group is just like any group. If you are familiar with Facebook groups, they are pretty similar with LinkedIn groups. It’s just a bunch of LinkedIn users who share the same interests, hobbies, or causes.

Get involved in a LinkedIn group – a targeted audience

There are two common ways that you can get yourself involved with a group. You can either create a group or you can join one that’s been created by another user. There’s no limit as to how many groups you can join. No matter what industry you are in, there are likely dozens of groups for it on LinkedIn. Use the site’s in-built search functions to look for these groups that are relevant to your interests or niche.

Obviously, making connections with users who belong to groups you are interested in is much more effective than making connections with random members. In essence, it is targeted marketing. You will be talking to people who will actually listen to what you have to say.

For instance, let’s say that you are in the business of selling video games. You can log into your LinkedIn account and search for groups about video games. You can then join these groups and start connecting with the other members. When you talk about video games, there’s an instant audience for you. Of course, there are certain rules and regulations in these groups that you need to follow to make yourself a helpful member.

The “Events” feature on the other hand is used to draw more attention or exposure to an upcoming event. Whether you are conducting an online webinar, an offline conference, or you just want to let people know that you will be having a booth in some trade show, creating an “Event” on LinkedIn would be very helpful.

 

Setting up the “Event” is not particularly difficult. As a  matter of fact you can have it live in a couple of minutes. Then all you need to do is invite all your connections to become a part of it. You can also make use of external tools like Twitter and Facebook to promote the event.

LinkedIn’s “Groups” and “Events” features are invaluable tools for making connections. You should take advantage of them whenever you can.

LinkedIn for Business – Can I Make Money With It?

LinkedIn – great for networking

In this first lesson let’s talk a little about how to set up a good LinkedIn profile for your business.

When it comes to building your presence online there are plenty of reasons why you should create a profile for your business on LinkedIn.

First of all, LinkedIn is a business-focused social networking site. The majority of its members are online entrepreneurs, business owners, marketers, and all sorts of business-oriented individuals. This fact alone makes the social site a must-have for your own business. If you are not building your presence on it, then you are missing out on a lot of business opportunities.

Whether you are promoting a new product or service, looking to hire new employees, or simply marketing your business as a whole, LinkedIn provides you with a plethora of tools and resources that you may use to help you accomplish all these things.

Creating a LinkedIn profile for your business is an effective business

strategy. Here are a few tips on how you should go about it:

Profit by getting your LinkedIn strategy right

Step 1

Setting up a business profile on LinkedIn is free so there are no related costs that you have to be worried about. Just log in to the site using your personal account, find the “Companies” menu and just follow the instructions from there on. LinkedIn’s wizard will guide you throughout the whole process.

Step 2

Make sure that you complete all the necessary information in the registration process. Don’t leave any space blank. If you have a logo for your business, then add it. Don’t forget to place the location of your business as well. This is especially important if your business is a brick and mortar one. Including your business location is very critical if your online presence is for marketing purposes only. You have to let people know where they can find your physical store if they are interested in doing business with you.

Step 3

Take time to write a brief but very informative description of your business. See to it that the description includes information about your business offerings, whether these are products or services or both. Most people don’t have the time to read through long texts so make the description as brief and as straight to the point as possible.

Step 4

Place your business under the correct category. LinkedIn members will be using the site’s search functions to look for businesses on the site. If you placed your business in the wrong category or industry, your targeted customers or partners won’t be able to find your business profile.

Step 5

If you have a business or company blog, get the feed of your blog and include it on your business LinkedIn profile. Anyone who follows your profile will be updated on the latest posts on your blog. If you don’t have a business blog, now is the time to start one. Putting the feed on your LinkedIn profile will keep the page fresh and entice other LinkedIn members to keep visiting your business profile.

Step 6

LinkedIn will pull all the other accounts, feeds, and links on the site related to your business profile and connect them all together. These include your job listings, current employees, and even former employees. With that said, it’s crucial that you monitor these things to make sure that everything that is being connected to your profile are professional and look legitimate.
When it comes to setting up a LinkedIn profile for your business keep these simple tips in mind and you will have a winning profile in no time!