Category Archives: Business Thinking

Setting Up Your LinkedIn Company Pages for Profit

Take advantage of LinkedIn’s Company Page feature

Today we are going to jump right in and talk about using LinkedIn “Company” pages for promoting your business.

Did you know that personal profiles aren’t the only types of accounts you can make on LinkedIn?

You can also set up pages for your company or business. Just log into your account and click on the tab that says “Companies”. From there, adding your business or company is as simple as filling in the blanks and adding all the pertinent information for everyone to see.

It’s easy to set up and it’s free so there is no reason why you shouldn’t take advantage of the feature. I know I have said this before, but always remember that LinkedIn is a business-focused social networking site. This means that you will be interacting with individuals who are either owners or employees of a business enterprise. This makes LinkedIn a great platform for marketing purposes.

It doesn’t matter if your business operates online or offline. Or if it offers either products or services. You can effectively create an online presence for it on LinkedIn. It has a lot of tools and resources that you can use to help you build and market your business.

 Here are a few tips on how you can optimize your company’s profile page for the LinkedIn crowd:

Step 1

Make sure that you include all the relevant information about your business. These include your products and services, location, contact numbers, links to your business website or blog, and other important data. The objective is that when somebody views your business profile, they will find all the information they need. The majority of those viewing your page will be LinkedIn users and most of these users are professionals so make sure that you meet them with a professional-looking business profile as well.

Step 2

Use the correct category for your business. This is very important because the number one way that people find business pages on LinkedIn are via the site’s search function or via the categories menu. If you listed your business profile under an inappropriate category, it will be very hard for people to find it.

Step 3

Connect your other web accounts with your business page. For instance, you can connect it with Twitter so that your Twitter followers will be updated when there are changes made on your business page. You can also grab the RSS feed of your blog or website and place it on your business page. There are a lot of other tools that you can use to make your page more interactive and interesting. These entice people to keep coming back to your page.

 Once the LinkedIn page for your business is up and running, don’t just stop there. Make it a point to promote it wherever you can, whether it’s inside or outside LinkedIn. We’re talking about promoting a business here so the more platforms your LinkedIn page is connected to, the better. You can create a widget of your business page and have it embedded in your website or blog. This way, visitors to your website can easily connect with your LinkedIn profile with just a click of a button, provided of course that these visitors have LinkedIn accounts as well.

LinkedIn “Groups” and “Events” – Make Your Very Own Targeted Market

Get involved in LinkedIn’s Events

In this lesson we will go over how to start making connections via LinkedIn’s groups and events features.

When it comes to using LinkedIn many businesses seem to underestimate the “Groups” and “Events” features. The majority of the social network’s users are more bent on making personal connections via messages and one-on- one interactions. One-on-one interactions are great but you are not taking advantage of LinkedIn’s full potential if you are limiting yourself to such traditional strategies.

This is where the “Groups” and “Events” features enter the picture. You can tap into these features to double or even triple the amount of connections you make on the site. LinkedIn has constantly improved these features to make them accessible to anyone. As long as you are a member of the social network, you can be a part of any group or event.

 First let’s take a look into the “Groups” feature and how you can use it to make connections. A LinkedIn group is just like any group. If you are familiar with Facebook groups, they are pretty similar with LinkedIn groups. It’s just a bunch of LinkedIn users who share the same interests, hobbies, or causes.

Get involved in a LinkedIn group – a targeted audience

There are two common ways that you can get yourself involved with a group. You can either create a group or you can join one that’s been created by another user. There’s no limit as to how many groups you can join. No matter what industry you are in, there are likely dozens of groups for it on LinkedIn. Use the site’s in-built search functions to look for these groups that are relevant to your interests or niche.

Obviously, making connections with users who belong to groups you are interested in is much more effective than making connections with random members. In essence, it is targeted marketing. You will be talking to people who will actually listen to what you have to say.

For instance, let’s say that you are in the business of selling video games. You can log into your LinkedIn account and search for groups about video games. You can then join these groups and start connecting with the other members. When you talk about video games, there’s an instant audience for you. Of course, there are certain rules and regulations in these groups that you need to follow to make yourself a helpful member.

The “Events” feature on the other hand is used to draw more attention or exposure to an upcoming event. Whether you are conducting an online webinar, an offline conference, or you just want to let people know that you will be having a booth in some trade show, creating an “Event” on LinkedIn would be very helpful.

 

Setting up the “Event” is not particularly difficult. As a  matter of fact you can have it live in a couple of minutes. Then all you need to do is invite all your connections to become a part of it. You can also make use of external tools like Twitter and Facebook to promote the event.

LinkedIn’s “Groups” and “Events” features are invaluable tools for making connections. You should take advantage of them whenever you can.

How to Build an Email List in 30 Days or Less

Here’s a quickie outline:

  • Pick a niche – ideally interesting and profitable
  • Buy a suitable domain name and good hosting
  • Get an autoresponder account
  • Put up a website to capture email addresses – a “squeeze page” – either in WordPress, html, or outsourced from Fiverr.com
  • Find something to give away (probably a digital book or report) to “bribe” your subscribers to give you their email addresses
  • Send emails of value to your newsletter subscribers

Now, in my experience, this idea presents a couple of difficulties that can hold you up:

  1. picking a niche
  2. finding a suitable giveaway
  3. building the squeeze page
  4. driving traffic to the squeeze page
  5. writing emails to your newsletter

Picking a niche:

is largely a matter of personal preference, although since the basic premise here is to make some money for ourselves while helping others, better to find a niche where people might spend some money.

Put simply, find an area you can stand to work in which has a large number of people looking for solutions, and willing to spend money to find the solution or continue their interest. Also check on Google if people are advertising in this niche.

Here’s a few niches off the top of my head:

  • Make Money On Line
  • Movie Reviews
  • Restaurant Reviews
  • Boating
  • Fishing
  • Concealed Carry/Survivalist
  • Home Office
  • Work at Home
  • CrossFit
  • Makeup

Buying hosting, domain names and an autoresponder is fairly straightforward. Most of the suppliers will help you sign up anyway. I like BlueHost, Namecheap, and Aweber.

Once you have an autoresponder ready to capture your new subscriber’s email address, have a Thank-You Page as well as a follow-up email which directs them to a link where they can download their free product.

Finding Give-Away Content

Now, there are basically three way to do this:

  1. Research and write it yourself
  2. Search and edit Public Domain work
  3. Outsource from Fiverr or UpWork

Researching and writing yourself can be a bit tedious and also confronting if you don’t believe yourself to be a good writer. One tip is to get a recording device and speak what you know into this, and then write it down later. Most of us know more about a subject than we think, and can speak it more easily than we can write it.

There are various and numerous works available via Public Domain, which means you can use, copy and edit them to produce your give-away. Try http://www.feedbooks.com

Lastly, there are writers on Fiverr.com, in the Phillipines, and available via UpWork who can write reports for you. Another way is to interview an expert, say on UpWork, and then transcribe their answers as your report.

Building the squeeze page (or any website) has been dealt with in this article: http://www.warwickfoster.com/2016/12/20/create-first-ever-website-less-hour/

WordPress has some excellent free and paid squeeze page themes and plugins so investigate those.

Driving traffic to the squeeze page

Thousands of articles have been written about driving traffic. If you are using a simple squeeze page it is difficult to get search engines to show this on page one, so search engine optimization may not be an option for free traffic.

You can pay for traffic with a Pay-Per-Click (PPC) network like Adwords or Facebook. You could also look for solo ads, where someone else with a list will mail to their list for you. You will pay anything from 35c – 80c per click for a solo ad. PPC can be more or less expensive depending on the market and your skill in building the campaign.

Paid traffic is fast, but costs money. Unless you have adequate tracking you may end up spending more than you will make.

There are also free lists where people opt-in to receive offers:

  1. Traffic Exchanges
  2. Safelists
  3. http://www.freesafelistmailer.com/
  4. https://www.easyhits4u.com/
  5. http://listjoe.com/

A final free method is to visit relevant forums and post into the forum with a link in your signature back to your squeeze page.

This is a most basic but also overlooked aspect of internet marketing and online business. Build yourself an email newsletter and you have an asset you can mail over and over again for profits.

Getting Started in Internet Marketing

Here’s my personal list of what to do, what to do first, and what NOT to do as you start your online business.

What NOT to do in Internet Marketing

  • Don’t start. At least, don’t start before you’ve thought through your online business – what you might offer, and who your target market/person is. Get clear and get focused.
  • Don’t spend money. Not as a substitute for doing some thinking. There’s lots of rubbish internet marketing products out there, and lots of bad coaches who don’t actually have your best interests at heart.
  • Don’t spam. You hate it, so do’t do it. Don’t spam by email, or spam blog comments to try to get traffic. It will get your accounts banned anyway.
  • Don’t go Black Hat. Link wheels, link farms and paid link services won’t help you get to the top of Google Page One. They WILL get your site penalized, maybe out of the search engine results altogether.
  • Don’t fake it. Don’t buy fake Facebook friends, don’t buy fake Twitter followers, don’t pay for fake Amazon or product reviews. Use your own head and your own photo, not someone from Fiverr.
  • Don’t rely on one income or traffic source. Google’s updates can send your site up or down in search engine rankings. Facebook, Google Adwords or Amazon can ban or close your account without warning or explanation. Build a business, not just a series of tricks.

Ok, that was what NOT to do.

Here’s what TO DO to get yourself up and running in internet marketing.

How to Get Started in Internet Marketing

  • Get focused. What do you want to do? Affiliate marketing? Already have a product to sell, or a personal interest? Want to sell physical products or digital? Agency, coach, freelancer?
  • Find a need and a market. Find a group of people who have a need that they would spend money to fill.
  • Do keyword research. The people with the unfilled need are searching for solutions. They are using Google, Yahoo or Bing, and they are typing in some words, or search terms. Google Keyword Planner might be a good start.
  • Search the net yourself. Go looking for what’s already out there. Check out competitors’ websites, pricing and products.
  • Learn to write sales copy. There are some good blogs (ProBlogger, CopyBlogger) and courses in writing sales copy.
  • Learn to build (or outsource) a website. WordPress is not hard to learn. Udemy has good courses that can be picked up cheap with a coupon, or someone on Fiverr will help you out. ClickFunnels or LeadPages will also get it done. Shopify might also be good depending on the business you decide to pursue.
  • Collect email addresses. Publish an email newsletter. Learn to use an autoresponder. Those emails are your asset, and a continuing source of income.
  • Install tracking and analytics. Google Analytics is good but can be a bit dense. Facebook’s pixel will let you do some reporting and tracking as well as re-target people who visit your website. Bing advertising also has “events” which can be tracked. All the above will then allow you to track and optimize your sales and conversions.
  • Sell. Upsell. Resell. Understand the Lifetime Value of a Customer.
  • Brand yourself. Do it earlier, and think about it even earlier. Online reputation is forever.

Another simple Facebook retargeting idea

Now, you’ll recall we spoke about Facebook pixels and retargeting using these pixels.

Here’s an idea for how this might work. Also note that you may choose not to run a single Facebook ad in isolation. You might, if you were looking for a one-off sale, say a CPA offer or equivalent. In which case, profit vs loss and ROI is pretty easy to calculate and to think about.

If though, you were looking to bring new customers into your business using Facebook pixeling and retargeting, you might take a longer term view. That also means that the thinking about whether an individual Facebook ad is profitable or not might be less obvious, and might not even be relevant.

Now, when a new person opts in to your email list, you might send them a series of emails. Some of the emails might be branding and introduction and some might be offers. There’s a series of them, and they are triggered each time a new subscriber opts-in.

With Facebook retargeting, though, it doesn’t start with an opt-in. It starts when a a visitor is “pixeled” as they land on your site. It might be if they land anywhere on your site, or it might be when or if they land on an individual page. You could, for instance, capture the moment they land on your opt-in (or better, your confirmation) page and set off a series of timed Facebook exposures at the same time they were seeing your emails.

Clever!!??

Or maybe you drive them to a particular part of the site using a targeted Facebook ad and the follow up with a series of exposures of similar content. This warms them up to your brand and opens them up to the eventual sale. The sale could be to opt-in to your list at this point, or to request some information, sign up for a coaching/sales call, or an actual sale of a product or service.

The leverage is all from the warming up and gradual exposure via Facebook’s pixel retargeting.

C’mon boy … bring those prospects back!

dogtwig

A Brief Lesson in Facebook Retargeting

Retargeting in Facebook is the process where you can collect (or “pixel”) visitors coming to your site, and then target (re-target) exactly those people for Facebook advertising.

Why would it work? Because these people are already at least a little bit warm and have been exposed to some degree to our message. This means lower cost per click in our advertising, and higher ROI.

Now Facebook has recently changed its pixel process. There used to be 2 pixels, now there is just one. The one pixel should be placed all over your site, and then you can, if you want then use “Custom Conversions” or “Standard Events” to track, target and optimize individual steps in your sales funnel.

Now, say you were an offline business. For that matter, an online business. And now, say someone checked out your site. Often these people would be lost, and you may never see them again. With Facebook retargeting, you can “follow” these prospects around Facebook, and expose them to your message again (and again … and again). Thereby keeping your prospect warm.

The reason retargeting is so valuable is that we are all spending time, energy and money to attract people to our sites. We try to do the best job we can to show them outstanding content, and maybe (should!) capture their email address. However, numbers of visitors will drift away and not return. Note: you could track this number with Google Analytic’s Bounce Rate, and get a further sense of engagement by looking at how long people stayed on your site.

By using a “Custom Audience” in Facebook composed of the people who visited your site (for anytime up to 180 days), you can expose them to ads to send them back to your website, to show them products or services, or entice them to “Like” your page.boomerang

Exactly those people who you know have already visited your site!

On an average it can take 7 to 10 times of a prospect being exposed to your message before they will buy. With Facebook retargeting you can be deliberate about exposing that message to your visitors again and again to build up that 7-10 exposures. Otherwise … how would you know?

Building a Custom Audience ready for Facebook advertising is not difficult. I know you can master it. Then you can retarget visitors for higher responses rates, higher ROI, and cheaper advertising. Go to it!

Every Day Mr Wiseman said “Bonus! I Woke Up Again!”

He did.

He was a great old guy, 98 years old when he died. Used to walk up from the pub every night after having his one or two glasses of beer, and wish us good night. Very temperate man, Mr Wakeman. Old school.

I lived next door in the last few years of his life. Every morning as I headed out to work, he would be sitting in his pyjamas on his front porch, eating cornflakes out his blue porcelain bowl. He would wave his spoon at me, and say the same thing, “Bonus! Got another one!”

Life is short. Too brief. That was 15 years ago and it’s gone in a second. I wish I could say good morning another time or two but that opportunity has passed.

Opportunities pass all the time. Don’t waste them. Don’t wish you had a crack when you had the chance.

You’d like to have a business, some little side hustle. I know that or you wouldn’t be reading this site. Maybe you don’t know where to start. Or you’ve started but the improving, growing, getting better … that eludes you.

Social media, the internet, Facebook, Pinterest. People are making money there. Starting businesses, blogging about stuff, building automated affiliate machines, and Amazon websites.

If they can do it, you can too. I know you can.

How about starting here. With Facebook. Generate a few leads for some idea you have, build a little something. Make some sales, change your life. Don’t wait another day.

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ANOTHER Business-Thinking Book to Change Your Life …

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