This article will discuss starting a blog that makes money.
Having said that, this is a wide topic, and could well be broken down and explored in lots of detail.
You might have an existing business, and it could be an online or offline business. Either way it is a good idea to have a blog, and the business itself will provide the topic for the blog. A blog will keep communication open with your clients and customers, and you can update them with information, and offers.
You might also be wanting to build a new blog solely with the hope of making money from the blog, so the blog itself becomes your business. In this case, you have to decide on a topic, and this can give folks a lot of difficulty.
Choosing a Profitable Blog Topic
As mentioned, if you have an existing business, like a running shoe store, the topic of your blog is easy – all things running and running-shoe related. Even if you have an existing online business as an affiliate marketer, or a software developer, the topic of your blog follows your business.
If you are starting a brand new blog, you have to choose a topic that you can write about, or pay someone to write about, and that people are searching for.
Think about topics that your are interested in, and that you know other people are keenly interested in. It should be a topic with lots of people, and where people are a bit irrational. I read A LOT about internet marketing, other people LOVE knitting, pug dogs or keto diets. Find some topic where people are just a little bit crazy, and where they spend money on their interest.
Check some online sources to see if the topic you are thinking of has plenty of people in it.
Google Trends (https://www.google.com/trends/) will show you if the topic is trending up or down, also if there is any seasonality to the search volume for you area of interest. If you have an Adwords account (open one for free) you can use the Google Keyword Planner (https://adwords.google.com/KeywordPlanner) to assess search volume.
If the blog is built around your existing business, then you will have your own products to sell already. If you are building a money-making blog, then check Clickbank.com, Amazon and eBay to see that people are selling products in this topic.
In a previous post, we talked about “acne” as a profitable affiliate area. DIY (Do It Yourself) is a big area with a lot of passionate people. The Survivalist niche is very popular, as is the newer area of 3-D printing.
Building Your Money-Making Blog
There are various Content-Management Systems, but WordPress is easy to install and easy to work with.
WordPress will come with a default theme when you install it. There are some excellent free themes around, including some you can find from WordPress itself. Do an online search for “premium wordpress blog themes”, you will find plenty of excellent themes to choose from.
Adding Content to Your Blog
The next step is to add content to your blog. If the blog sits on top of your own business, the writing will come from whatever is happening there, and what you currently have to discuss or offer.
In a new money-making blog, think through a series of possible blog posts and generate lots of possible topic headlines. You can use Google Keyword Planner (https://adwords.google.com/KeywordPlanner) again to assess the potential search volume and attractiveness of your posts.
You can outsource the writing from folks in Fiverr, or Upwork. Fiverr is cheaper but the quality is better from more premium sources.
Think of a blog post every day or every second day as Google likes new content. Also try to write some longer articles, anything from 500-2,000 words.
Where’s the Money?
Ok, you’ve chosen a topic. You’ve built a blog. You’ve added some content. Now … how to make some money?
To make money you need some traffic. As well, as your blog, you can run some social media traffic, with a YouTube channel, a parallel Twitter account, as well as a Facebook fan page in the same area, and possibly with the same name. Adding new content with relevant keyword search terms will bring some organic traffic.
You should also be collecting email address as people visit your new blog. WordPress has various plugins and themes which make this easy to hook up to an autoresponder. Once you have an email list, you can send your new friends offers which will interest them in your chosen niche.
Here’s a list of possible monetization methods for your new blog
- your own products if you have your own exisiting business
- sell ads or banner placement on your blog
- Google Adsense placement
- affiliate products from Clickbank.com or offervault.com
- digital products like ebooks or videos
- physical products whether yours or from CJ.com
- membership site to deliver ongoing content on a subscription basis
There is money to be made if you get this business model right.
Darren from the blog ProBlogger is said to earn over $1.2M per year from his own and affiliate products as well as banner placement. Nick Denton of LifeHacker is said to be around $3M, and very large blogs like Mashable or TechCrunch make over $10M per year.