This creates an automatic popup that makes visitors subscribe before they can watch the content on your channel. Possibly some won’t subscribe and you’ll lose them, but basically you only want the ones that WILL subscribe, right?
Let’s take a look at the simple breakdown of what we will be covering. In this article we will look at using LinkedIn groups to expand your network. We will coverwhat a LinkedIn Group is, why you should use it, how to join, how to identify a good group and what to do after joining it.
LinkedIn groups consist of a pool of people with certain things in common.For example, location, expertise industry, special skills, interest and more. By correctly utilizing these groups, you widen your network effectively in a great scale.
Joining relevant and useful LinkedIn groups will be your most essential tool for driving high converting leads. However, many do the common mistake where they join specific groups that are only related to their industry or expertise.
Yes, it is probably the first thing that comes to your mind – to join a group related to what your business is selling. However, this is not where you will find your ideal clients, or rather may I put it in this way – you won’t make the cut because the group will be full of your peers and competitors.
So unless you are outstandingly above your peers and competitors, it is best to survey and research closely on the groups you’re planning to join. Aim for groups that have more demand than supply. That way you will stand a better chance to gain interest from the group members.
How Do I Join A LinkedIn Group?
To find Groups, go to the Search bar up here in your homepage, hover over the icon that has 3 lines, select ‘Groups’ from the drop down box.
Then you can type in your keywords in the search bar to search for your ideal group to engage with. You need to narrow down your search by adding a keyword that’s relevant to your target market. If you’re networking with business owners, simply add the word “business” or “entrepreneurs” will help targeting your search to a more ideal pool of prospects.
How Do I Identify A GOOD LinkedIn Group?
There is regular discussion going on. This goes to show that the group members are active and engaged. There will be potential clients in there because there is demand.
The quality of discussions. Are the discussions in the group spam-like and not systematic or is it full of discussions with useful content? This will help you identify if the group members are potential clients or not, as well as aiding you in researching what is in demand and if you can offer your expertise to engage with them.
The most popular job function in the group is your target market. For example, you want to see “Business” as the main function in the group statistics if you’re targeting business owners. This should serve as an indication of a quality group when you search for a group to join.
What Do I Do Once I’ve Joined The Group?
What should you do to expand your network after you have joined a good LinkedIn group?
Once you join a new group, reach out to the group admin and ask, “What would you like to see more of in your group?”
Here are some questions you can ask the group admin and try to offer to the group. For example, is there anything you can share to the group that can offer value to the group members?
This action is a good approach. You will appear to be a beneficial addition to the group as you appear to be active in involvement. In a long run, some group admins will likely let you share a good deal of your content in their group.
It is also important to spend at least a week just going through reading and commenting on other people’s threads. This will help you build connections with your ideal prospects.If you discover some potential clients, you should also be making connection request and sending them InMail etc.
I also found this good LinkedIn training video on Lead Generation. Hope you enjoy it.
In this article we will discuss how to use featured content to increase your YouTube subscribers and views. We will explorewhat YouTube featured content is, and how it helps increase your subscribers and video views.
What isYouTube “Featured Content”?
Featured content in YouTube can be a video or a playlist. The purpose is to promote a new video to all of your audience.
Increases video views and attract more subscribers
Enables you to embed any video or playlist in any video in any of your YouTube channels
Ensures your audience sees your featured content first, and keeps them tuned to your channel
Benefits of Using Featured Content
Featuring a video on YouTube is like having free advertising for your other videos on your channel. You can choose to make any one of your videos or playlists appear as a banner on all your videos at any time you wish. You just need to customize which video and you set the time that you want it to appear and disappear.
By featuring a video across all your YouTube videos, you are also keeping your audiencetuned in to your channel for a longer period of time.
Tuning in your audience hopefully translates into engagement, which then increases the likelihood of top of mind recall when they think of the category that your brand is in.
For example, if you are a chocolate brand and you do a video animation about chocolate or something related, whenever your audience thinks of buying a bar of chocolate, there is a likely increased potential that they would pick your brand off shelf. Of course this is not the sole driving purchase decision of consumers but it assists in increasing the potential of sales.
The Featured Videos is where YouTube will take note of how many likes, comments, or views your video is getting, and it will rank you accordingly in their search engine results. So this means that featured content can be used to increase your search engine ranking.
How To Enable Featured Content
Go to your YouTube account dashboard, click on the “Person” icon on the top right corner, then click on the “Creator Studio” button.
On the left column, click on the “Channel” tab. From the dropdown menu, click on “Featured Content”.
Select Featured Content. A dialogue box will appear. Select the content that you’d like to feature from the available options. There are two:
“Most Recent Upload” is where you choose to automatically feature the most recently uploaded video in your channel. This means that YouTube will automatically feature the video that is most recently uploaded in your channel in the current video you want to feature in.
“Specific Video or Playlist” is where you can select any video or playlist you want to feature from your channel, or you can enter other people’s YouTube video or playlist URL. Select an existing video from your channel that you want to feature. Then click on the “Save” button on the bottom right.
There are three things you would need to customize.
Firstis display time. You can choose and specify when exactly you want the featured content to appear within the current video timeframe.
If you decide to “Optimize Timing” (tick the box), YouTube will try to choose the best time to show your promotion, based on past viewer behavior in each video.
“Custom Message” is where you can insert a message and it will appear alongside the featured content.
Utilize the customization options to promote and drive your marketing campaign. For example, you could use a Custom Message to put in a link to your online store or a website and have visitors go through the sales funnel or even put in a marketing message that promotes 50% off a certain item. The possibilities are many.
The Featured Content you have selected will display consistently across devices in the bottom left corner and appear in the “What to Watch Next” module for subscribed viewers. It will also include a label with the video or playlist information that appears when you hover over the icon.
In this short article, we will go through five main things to know about using Pinterest to develop your new or existing business. These will be helpful whether you have a totally online business or are using online marketing methods for a brick and mortar business:
What is Pinterest
What you can do with Pinterest
How to create your new business account
What is Pinterest?
Social networks like Facebook and Twitter are often the go-tos for businesses and brands. However, many companies will also benefit from the visual aspects of a platform like Pinterest.
A Pin is an image or video that people add in to Pinterest. People add Pins directly from websites or apps using the “Pin It” button. Any Pin can be re–pinned and all Pins link back to their sources, which is how you can get referral traffic.
Also, people organize Pins into collections called boards and share their boards with others. The same Pin might be added to lots of different boards across lots of interests, making boards a great place to discover new stuff.
People can follow all of someone’s boards or just the ones they like best. As they discover and follow more Pinners and boards, their feed becomes more relevant and personal to their interests.
People “Pin” your content
They organize their and your content into their interests
People use feeds to discover their interests and discover Pins
What can YOU do with Pinterest?
How is Pinterest able to help your business grow?
There are three main things Pinterest can do for you, the first is to drive traffic to your website. All Pins that you find on Pinterest will link back to their original websites when you click on them.
Next, is to create engagement with “Pinners”. You can create engagement with a beautiful Pin, useful description and also be an active “Pinner” yourself. Holding a Pinterest contest is also a good way to create marketing engagement for your brand.
The last one would be you can do an indirect sales to urge people to click on your Pin. Why indirect? This is because you are not allowed to put an actual call to action button on your Pin. If you do so, your Pin will not get approved.
Type of “Rich” Pins
Besides normal Pins, Pinterest also offers a feature named “Rich” Pins for you to categorize your Pins. Rich Pins are a special type of Pinterest Pin that is more informative. It includes detailed information rather than just plain images.
There are 6 types of Rich Pins available.
A “Place Pin” pin allows you to create a map with the content you share. In order to enable place pins, all you need to do is check off the “add a map” option when you create or edit a pin-board.
An “Article Pin” is very useful because Pinners can automatically see the article’s headline, author and a story description. It makes it more searchable and distinguishable from other content on the platform.
A “Product Pin” shows where the product you are pinning can be purchased, the current price and a direct link to the product page or website. Plus, product pin’s prices’ are constantly updated.
In Pinterest, you can find any recipe that you can imagine on the site and “Recipe Pins” take sharing food on Pinterest to a whole new level. Unlike regular pin, a Recipe Pin shows Pinners important information such as specific ingredients, cooking duration and serving info.
“Movie Pins” helps the Pinterest community to learn more about new and upcoming movies. It also includes in the essential information about the movie such as ratings, cast members, and reviews. Think of it as an online movie directory which you can save information on your favorite movies, categorized and organised and share them with the community.
“App Pins” helps the Pinterest community to discover more relevant apps and it can be done without ever leaving Pinterest through the App Pin. It is similar to the rest of the pins and the only thing is that it helps to pin apps. This is available for iOS in the US.
We can also advertise on Pinterest using a “Promoted Pin”. This functions like a paid ad and you can advertise to your audience by location, demographics, devices and even interest. It runs on cost-per-click basis.
Depending on what business you are in, the strategy which you can use is to organize your marketing collaterals of your brands to create a pin that can be easily shared across social media. Your marketing collateral covers things like articles, infographics, products, services and images.
When you’ve finished “pinning” them, promote it across to your target audience and watch them get consumed and shared by your audiences.
I’ll also talk today about a few apps that might help you out.
Creating Informative Pins
Informative Pins have:
How-to interest and instructions
Clear test overlays
Every “Pin”needs to have a description that sets a context. The best descriptions are the ones that are informative and addvalue to your readers.
While only about 75-100 characters of your description will appear in grid view, you can include up to 500 characters.
Next is to offer instructions and information such as how-tos. Step-by-step instruction and tutorials help break down complicated projects and makes it easier for your readers to read and share the pin.
This strategy works very well, regardless if you are a product or service based business.If you are a restaurant owner, share simple recipes on Pinterest that would lead readers back to the main website where they can book a table at your restaurant to try new recipes.
If you are a service or experience based business like a hotel, provide informative tips on how to keep linen clean and fresh or everyday short cuts to help manage laundry and housekeeping. Be creative.
A simple step to deliver persuasive information would be adding a clear text overlay. Text overlays can give Pinners a snapshot of what the pin is about, especially when a Pin’s purpose isn’t obvious from just the image.
You need to make sure that you make the text part of the design and large enough to read easily on mobile or in a grid view. Also, you definitely need to minimize the amount of text in an image.
Creating Compelling Pins
Next is to create compelling Pins. First, use high resolution, professional-quality photographs and illustrations. Do not use images that are poorly lit, blur, distorted or appear amateurish. Also, you need to take note on the colour contrast and lighting. Make sure your Pins are able to express the features of your product correctly.
Size and shape do matter. Pins look best when they are vertically oriented. I recommend an image aspect ratio of 2:3 to 1:3:5 and a minimum width of 600px.
Pins get cut off in feeds if the ratio is greater than 1:3:5. So, make sure the image is not too tall (although I DO see a lot of tall pins). For example, an image that is 600px wide should be between 900px and 2100px height.
Also, you need to pay attention to your composition. Do not use more than four separate images in a Pin. Image should have a focus or a clear theme, not just an assortment of random images of your products. Adding too many images in one Pin only creates confusion when people look at it.
Help Other People Take Action on Their Interest
Helping people to take action on their interest that is in line with your business can sometimes be a challenge however there are 3 simple steps which you can take to persuade and influence your target audience to take action.
The first would be a link out of your Pin to places or websites that helps people. For example, a recipe Pin should lead to the real cooking instruction and a product Pin should lead to where a Pinner can make the purchase.
All of these of course would be kept within the context of growing your business. So if you run a restaurant for example, you would want the link out of the pin to lead to your restaurant. You could also consider having a cross promotion with another business nearby that would complement and add value to your product as well.
For example, a bookstore could do a cross promotion with a nearby coffee shop. Coffee and booksgo well together especially when there is good coffee. Viewers that come from Pinterest to respective businesses can read and enjoy a cup of coffee at a discounted price.
The second is to make your Pin a Rich Pin when possible. Rich Pins have extra details like price, availability or ingredient right on the Pin so people can do more with their Pins.
This would help your audience make decisions faster and qualify your customers easier. You would want to tend to people who are your customers instead of spending resources, energy and time dealing with people who are not going to buy from you. Am I right?
The last thing is to avoid time-sensitive information. Pins last forever, so steer clear of including words like “new” that will not always be relevant. For example, you should not write this in your description: This weekend only: Buy one Oxford and get the second one for half price.
Here are two recommended apps to design and beautify your images. The first one is “Pixlr”. It is a free photo editing app that comes with tons of features and effect. You are able to edit your photo like a pro and add awesome effects to create stunning images.
Next would be“PIP Camera”. It provides beautiful magazine-like templates that are appealing and eye-catching. Also, PIP Camera provides beautiful collage templates too, making editing multiple images into a collage an easy task.
In summary, your pins need to grab attention through quality design and good copy. This is because Pinterest is image drive and I recommend investing a little bit more time and resource in creating a beautiful image. The thing is that if your Pin does NOT cut across the noise of all the thousands and thousands of pins on Pinterest, it will NOT get noticed and clicked by readers which would then result in a potential loss on leads and sales.
What is a “niche”? And how do I find one that is profitable?
Your “niche” is the area of the online world you wish to work in. If you have an existing online or offline business, then this is your niche. Bear in mind though, that niches can be sub-divided – so if your business is “shoes” then there’s lots and lots of sub-niches:
Even in an area like “running shoes”, there are further sub-sub-niches:
road running shoes
full comfort shoes
Each of these represents some level of a niche, even in an existing online or offline business.
If you are starting a new online business, then you have to decide what your niche will be.
Getting some niche ideas
You can start by simply writing lots and lots of ideas. Lots and lots.
There is hardly an area of human imagination that doesn’t have its little spot in the internet. If you can think of it, you can write about, post about it, and just maybe, sell some products about it.
So, you’ve found some area where you’d like to market online. Better still, you’ve found a few to test to see if they might be profitable.
The first thing is to see if there is something you can sell. Again, if you have an existing business, you know what you are selling. If this is a new niche just for online marketing, you need to find some products to sell.
One place to go is Clickbank. Clickbank is primarily a retailer of digital products, but even for our topic of running, Clickbank has plenty of possible products:
There’s a couple of products immediately, paying you $16.10 and $17.95 per sale.
Where else can you check to see if your niche is profitable?
Amazon. Go and check Amazon to see if there are plenty of products in your niche. You can be an Amazon affiliate, but the commissions are quite low. The purpose of checking Amazon is to see if there are good, popular products people are buying.
Check Google. Are there advertisements down the right hand site> These are people paying to advertise. Check through a few pages to see how many advertisers.
Here’s two simple ways to think about a niche likely to be profitable.
Solve a problem – the worse and more intense the problem, the more people will be likely to spend money
Feed a passion – some people are crazy for their interest, whatever it is. Look for irrational people who will spend money over and over again.
Overlap (if you can) what you are good at, or have some interest in, with a niche with products to sell, and a problem to solve or a passion to feed.
Pinterest is like an online pinboard. At home, you might have a cork board, magnetic whiteboards – whatever – and on that board, you “pin” things that catch your eye.
Some inspire you. Some amuse you. Some remind you of something. Some might be a clipping of a special price, or a new product or service that might help you.
Pinterest is the online version of your home pinboard. There are some unique advantages, especially for marketers.
The first is that people can and will “share” your pins if they find them useful and interesting. They will “repin” them, capturing from your board and sharing them on their board. Hey Presto! A whole new audience for your online business, product or service.
The second advantage is that people can buy right from Pinterest with “Buyable Pins”.
Recent research shows that 93% of Pinterest visitors use Pinterest to plan purchases. 87% of “Pinners” have purchased something because of Pinterest.
Even if you don’t have the Buyable Pin facility (currently only in the US) Pinterest remains an exciting way to spread the word about your online business.
People who come to an online store via Pinterest sharing are 10% more likely to buy. Pinterest referrals spend 70% more money that people referred from non-social channels.
You might think Facebook is the king or queen of online and social marketing. That depends. If you actually want to sell something, go to Pinterest. Pins drive more buying traffic than any other social traffi. Pins are referred overall about 3.5% of the time. That’s actually a lot. Facebook trails well behind at 0.15%. Even YouTube is only 1.05%.
The great majority of Pinterest users are women, up to 94% by some statistics. This means some topics immediately recommend themselves: fashion, design, recipes, home decor, hobbies and crafts. Also inspiration, education, holidays, travel and childens’ products.
Many of the women who are online use Pinterest, some suggest up to 43% of the women who go online use Pinterest regularly. They are predominantly urban, and range across all age groups. When surveyed, 81% said they trusted Pinterest, 73% Twitter and only 67% said they would trust a recommendation via Facebook.
People spend a lot of time exploring Pinterest, much more than other social media sites. The average is 89 minutes on Pinterest. Compare that to 21 minutes on Twitter, or 17 minutes on, say, LinkedIn.
32% of Pinterest users have college degrees, and 64% have incomes over $50,000 per year. That’s a good buyer’s demographic, with lots of disposable income. 50% have children.
Pinterest is responsible for 17% of the money spent via social media. That’s a lot, considering it is a smaller site than Facebook or Twitter. People visiting Pinterest like to buy. They like to see actual prices of products and services. Pins with prices get 37% more likes than Pins without prices.
69% of online consumers who visited Pinterest found a product, service or recommendation which lead they to actually buy. That’s much higher than the equivalent Facebook statistic which is around 40%, and Pinterest visitors spent around twice as much as similar visitors to Facebook.
There are 10 times more “repins” on Pinterest via the “Pin It!” button, than those who “Tweet This” on Twitter.
Pinterest is the place to be for brand recognition. Pinterest is great at capturing new customers and keeping them. Look over the series of numbers above and think about ho well your online business could do with some Pinterest exposure.
Today we are going to jump right in and talk about using LinkedIn “Company” pages for promoting your business.
Did you know that personal profiles aren’t the only types of accounts you can make on LinkedIn?
You can also set up pages for your company or business. Just log into your account and click on the tab that says “Companies”. From there, adding your business or company is as simple as filling in the blanks and adding all the pertinent information for everyone to see.
It’s easy to set up and it’s free so there is no reason why you shouldn’t take advantage of the feature. I know I have said this before, but always remember that LinkedIn is a business-focused social networking site. This means that you will be interacting with individuals who are either owners or employees of a business enterprise. This makes LinkedIn a great platform for marketing purposes.
It doesn’t matter if your business operates online or offline. Or if it offers either products or services. You can effectively create an online presence for it on LinkedIn. It has a lot of tools and resources that you can use to help you build and market your business.
Here are a few tips on how you can optimize your company’s profile page for the LinkedIn crowd:
Make sure that you include all the relevant information about your business. These include your products and services, location, contact numbers, links to your business website or blog, and other important data. The objective is that when somebody views your business profile, they will find all the information they need. The majority of those viewing your page will be LinkedIn users and most of these users are professionals so make sure that you meet them with a professional-looking business profile as well.
Use the correct category for your business. This is very important because the number one way that people find business pages on LinkedIn are via the site’s search function or via the categories menu. If you listed your business profile under an inappropriate category, it will be very hard for people to find it.
Connect your other web accounts with your business page. For instance, you can connect it with Twitter so that your Twitter followers will be updated when there are changes made on your business page. You can also grab the RSS feed of your blog or website and place it on your business page. There are a lot of other tools that you can use to make your page more interactive and interesting. These entice people to keep coming back to your page.
Once the LinkedIn page for your business is up and running, don’t just stop there. Make it a point to promote it wherever you can, whether it’s inside or outside LinkedIn. We’re talking about promoting a business here so the more platforms your LinkedIn page is connected to, the better. You can create a widget of your business page and have it embedded in your website or blog. This way, visitors to your website can easily connect with your LinkedIn profile with just a click of a button, provided of course that these visitors have LinkedIn accounts as well.
In this lesson we will go over how to start making connections via LinkedIn’s groups and events features.
When it comes to using LinkedIn many businesses seem to underestimate the “Groups” and “Events” features. The majority of the social network’s users are more bent on making personal connections via messages and one-on- one interactions. One-on-one interactions are great but you are not taking advantage of LinkedIn’s full potential if you are limiting yourself to such traditional strategies.
This is where the “Groups” and “Events” features enter the picture. You can tap into these features to double or even triple the amount of connections you make on the site. LinkedIn has constantly improved these features to make them accessible to anyone. As long as you are a member of the social network, you can be a part of any group or event.
First let’s take a look into the “Groups” feature and how you can use it to make connections. A LinkedIn group is just like any group. If you are familiar with Facebook groups, they are pretty similar with LinkedIn groups. It’s just a bunch of LinkedIn users who share the same interests, hobbies, or causes.
There are two common ways that you can get yourself involved with a group. You can either create a group or you can join one that’s been created by another user. There’s no limit as to how many groups you can join. No matter what industry you are in, there are likely dozens of groups for it on LinkedIn. Use the site’s in-built search functions to look for these groups that are relevant to your interests or niche.
Obviously, making connections with users who belong to groups you are interested in is much more effective than making connections with random members. In essence, it is targeted marketing. You will be talking to people who will actually listen to what you have to say.
For instance, let’s say that you are in the business of selling video games. You can log into your LinkedIn account and search for groups about video games. You can then join these groups and start connecting with the other members. When you talk about video games, there’s an instant audience for you. Of course, there are certain rules and regulations in these groups that you need to follow to make yourself a helpful member.
The “Events” feature on the other hand is used to draw more attention or exposure to an upcoming event. Whether you are conducting an online webinar, an offline conference, or you just want to let people know that you will be having a booth in some trade show, creating an “Event” on LinkedIn would be very helpful.
Setting up the “Event” is not particularly difficult. As a matter of fact you can have it live in a couple of minutes. Then all you need to do is invite all your connections to become a part of it. You can also make use of external tools like Twitter and Facebook to promote the event.
LinkedIn’s “Groups” and “Events” features are invaluable tools for making connections. You should take advantage of them whenever you can.
In this first lesson let’s talk a little about how to set up a good LinkedIn profile for your business.
When it comes to building your presence online there are plenty of reasons why you should create a profile for your business on LinkedIn.
First of all, LinkedIn is a business-focused social networking site. The majority of its members are online entrepreneurs, business owners, marketers, and all sorts of business-oriented individuals. This fact alone makes the social site a must-have for your own business. If you are not building your presence on it, then you are missing out on a lot of business opportunities.
Whether you are promoting a new product or service, looking to hire new employees, or simply marketing your business as a whole, LinkedIn provides you with a plethora of tools and resources that you may use to help you accomplish all these things.
Creating a LinkedIn profile for your business is an effective business
strategy. Here are a few tips on how you should go about it:
Setting up a business profile on LinkedIn is free so there are no related costs that you have to be worried about. Just log in to the site using your personal account, find the “Companies” menu and just follow the instructions from there on. LinkedIn’s wizard will guide you throughout the whole process.
Make sure that you complete all the necessary information in the registration process. Don’t leave any space blank. If you have a logo for your business, then add it. Don’t forget to place the location of your business as well. This is especially important if your business is a brick and mortar one. Including your business location is very critical if your online presence is for marketing purposes only. You have to let people know where they can find your physical store if they are interested in doing business with you.
Take time to write a brief but very informative description of your business. See to it that the description includes information about your business offerings, whether these are products or services or both. Most people don’t have the time to read through long texts so make the description as brief and as straight to the point as possible.
Place your business under the correct category. LinkedIn members will be using the site’s search functions to look for businesses on the site. If you placed your business in the wrong category or industry, your targeted customers or partners won’t be able to find your business profile.
If you have a business or company blog, get the feed of your blog and include it on your business LinkedIn profile. Anyone who follows your profile will be updated on the latest posts on your blog. If you don’t have a business blog, now is the time to start one. Putting the feed on your LinkedIn profile will keep the page fresh and entice other LinkedIn members to keep visiting your business profile.
LinkedIn will pull all the other accounts, feeds, and links on the site related to your business profile and connect them all together. These include your job listings, current employees, and even former employees. With that said, it’s crucial that you monitor these things to make sure that everything that is being connected to your profile are professional and look legitimate.
When it comes to setting up a LinkedIn profile for your business keep these simple tips in mind and you will have a winning profile in no time!
In earlier articles, we have spoken of “Landing Pages“, which are the first pages your visitor sees on arrival at your site.
Then we talked about “Squeeze Pages“, which are special pages which “squeeze” our new visitor into our sales funnel, and collect their email address on the way. This allows us to build an email list, which represents an asset to our business.
Why would our visitor give us his or her email address? Generally, we hope to offer them a free gift or “bribe” of such value that they are willing to swap their email address to get the gift.
The gift is generally some free content, but depending on our business model could be some physical product, or a discount of some sort. Especially in internet marketing, we are offering some content in the form a free report, or informational video.
It is good if the bribe has high perceived value to our visitor, but low cost to us. An informational product delivered electronically only costs us our time. Once we produce the report, we can use it over and over again.
If you have already written an ebook or short product, use this for your gift. You may also have access to someone else’s report that you can offer. You could buy or find some Private Label Rights (PLR) information written by someone else which you can edit or adjust so it represents your business, without having to write all the content.
It is better not to spend not too much time on creating this product. In actuality, as surprising as it seems, many people will subscribe to your list and never read your content in any case.
Creating your Free Report to Give Away
Presumably you have been creating content for your online business. This could be articles, or posts to a blog, or content-based emails to your list.
Here’s one way to create your free report from your own content, content you have paid for, or PLR.
Take your last 5 articles, or 5 articles which are related to each other on some topic or theme.
Arrange your articles in some kind of understandable order, say easy to advanced, or one end of a process to the other
Compile the 5 articles into one document
Create an header for the collection, and add a footer to make the 5 articles into a single document
Write a title for this mini-ebook. Focus on the benefits of reading the ebook to your readers
Rename each of the articles so they are chapters of the mini-ebook
Create a table of contents
At the end of the book (and in the footer if you like) add a link to one or more of your sales/product page. You might also be able to put affiliate links in the report if it makes sense to do so.
Convert the mini-ebook into a pdf. Most “office” type applications will allow you to export a Word or equivalent document as a pdf. Alternatively, there are online pdf creators.
Upload the pdf to your website so that you can then send a link to the free report to your new subscribers.
If you are using one of the better known autoresponder systems, once your visitor subscribes, they will be sent to a “Thank You” page. You can put a link on this page so your new subscriber can download the report they signed up for.
Alternatively, you can have an automated email sent as soon as your visitor subscribes. This first email can contain the link to the free report. This forces and “trains” your subscriber to open your emails.
Here is an example from a friend and marketer named Sean Mize. This example has some older style of content, given that article marketing is not used for internet marketing so much now. However, in this report “Your Article Writing and Promotion Guide”you can clearly see how Sean has complied 5 previously written articles into a mini ebook.
The content (for it’s time) is excellent and useable, and would more than compensate a subscriber for offering up their email address.
We wrote an earlier post about a website “Landing Page”. A Landing Page is the page a visitor arrives at when first visiting your site.
A “Squeeze Page” is a special type of Landing Page where the sole object is to have your visitor give us their email address. It’s called a Squeeze Page because the visitor is “squeezed” into our sales funnel.
Normally, this is the ONLY action and purpose of the page. In a really strong squeeze page, there would be no other action possible, no advertising, and no links to other parts of your website. Most especially, there should be no alternatives to your visitor than to opt in to your email list.
The basic idea of a squeeze page is to leverage your traffic. You have attracted a visitor to your site. They have seen the content you offer ONCE and might then leave, never to be seen again.
If, though, we can squeeze their email address out of them in return for a bribe of free content, then we can contact our visitor over and over again. Our visitor then becomes an asset to our business, and potentially a future income source if we can continue to deliver adequate value.
A good squeeze page can get between 30% – 60% conversion rate – which is the percentage of visitors who land on your squeeze page ho sign up for your email list. This also depends on the traffic source, with the more targeted the traffic source, the more optins likely.
However, studies have shown that adding one outbound or inbound link to the squeeze page drops the conversion rate by half. Asking for your visitor’s name as well as email address also drops the conversion rate significantly.
How Do I Build My Squeeze Page?
There are a few ways to build your own Squeeze Page.
There are some complete solutions to the problem. You will pay for these but they may save you some work. The three leading examples are:
As well as letting you build squeeze pages, these solutions also offer tutorials and training programs. They may help you track what happens when visitors arrive at your site, and where the traffic come from.
If you want a free solution, then install WordPress on your website. WordPress will then allow you to use the many plugins and themes which will let you build a decent squeeze page.
While you can do your own search of WordPress plugins, one of the current excellent plugins is WP Lead Plus X. Like all WordPress plugins, installing this plugin is extremely easy. From inside WordPress, navigate to “Plugins” – “Add New”, and search for WP Lead Plus X.
It takes less than 3 minutes to get WP Lead PLus X up and running. WP Lead Plus X comes with a number of templates to build various types of landing pages. And like many WordPress plugins, this one is free.
WordPress has a pop-up plugin designed to work with the autoresponder Aweber. This one is called Optin Cat, and is also free.
There are paid or premium plugins to create your squeeze page, and given you are paying for these, they come with extra facilities. You should consider these extra capabilities to see if they are worth you spending your money.
The plugins below all provide “pop up” functionality, so your optin box pops up over your main Landing Page to encourage your reader to sign up to your newsletter.
WordPress PopUp (FREE/$19) The paid version allows you to add extra targeting, specifically geographic targeting.
Optin Revolution (FREE/$47) This plugin has native support for Aweber, GetResponse and MailChimp. The paid version allows split testing of different forms and analysis of the incoming data.
Popup Domination ($47) supports all email services, allows split tests, analysis of data and exit popups.
WordPress functionality makes building your Squeeze Pages reasonably easy. Building an email list means you are building an asset for yourself and your future business.