In this article we will discuss how to use featured content to increase your YouTube subscribers and views. We will explore what YouTube featured content is, and how it helps increase your subscribers and video views.
What is YouTube “Featured Content”?
Featured content in YouTube can be a video or a playlist. The purpose is to promote a new video to all of your audience.
- Increases video views and attract more subscribers
- Enables you to embed any video or playlist in any video in any of your YouTube channels
- Ensures your audience sees your featured content first, and keeps them tuned to your channel
Benefits of Using Featured Content
Featuring a video on YouTube is like having free advertising for your other videos on your channel. You can choose to make any one of your videos or playlists appear as a banner on all your videos at any time you wish. You just need to customize which video and you set the time that you want it to appear and disappear.
By featuring a video across all your YouTube videos, you are also keeping your audience tuned in to your channel for a longer period of time.
Tuning in your audience hopefully translates into engagement, which then increases the likelihood of top of mind recall when they think of the category that your brand is in.
For example, if you are a chocolate brand and you do a video animation about chocolate or something related, whenever your audience thinks of buying a bar of chocolate, there is a likely increased potential that they would pick your brand off shelf. Of course this is not the sole driving purchase decision of consumers but it assists in increasing the potential of sales.
The Featured Videos is where YouTube will take note of how many likes, comments, or views your video is getting, and it will rank you accordingly in their search engine results. So this means that featured content can be used to increase your search engine ranking.
How To Enable Featured Content
Go to your YouTube account dashboard, click on the “Person” icon on the top right corner, then click on the “Creator Studio” button.
On the left column, click on the “Channel” tab. From the dropdown menu, click on “Featured Content”.
Select Featured Content. A dialogue box will appear. Select the content that you’d like to feature from the available options. There are two:
“Most Recent Upload” is where you choose to automatically feature the most recently uploaded video in your channel. This means that YouTube will automatically feature the video that is most recently uploaded in your channel in the current video you want to feature in.
“Specific Video or Playlist” is where you can select any video or playlist you want to feature from your channel, or you can enter other people’s YouTube video or playlist URL. Select an existing video from your channel that you want to feature. Then click on the “Save” button on the bottom right.
There are three things you would need to customize.
First is display time. You can choose and specify when exactly you want the featured content to appear within the current video timeframe.
If you decide to “Optimize Timing” (tick the box), YouTube will try to choose the best time to show your promotion, based on past viewer behavior in each video.
“Custom Message” is where you can insert a message and it will appear alongside the featured content.
Utilize the customization options to promote and drive your marketing campaign. For example, you could use a Custom Message to put in a link to your online store or a website and have visitors go through the sales funnel or even put in a marketing message that promotes 50% off a certain item. The possibilities are many.
The Featured Content you have selected will display consistently across devices in the bottom left corner and appear in the “What to Watch Next” module for subscribed viewers. It will also include a label with the video or playlist information that appears when you hover over the icon.
Get creative with your YouTube Featured Content!