We wrote an earlier post about a website “Landing Page”. A Landing Page is the page a visitor arrives at when first visiting your site.
A “Squeeze Page” is a special type of Landing Page where the sole object is to have your visitor give us their email address. It’s called a Squeeze Page because the visitor is “squeezed” into our sales funnel.
Normally, this is the ONLY action and purpose of the page. In a really strong squeeze page, there would be no other action possible, no advertising, and no links to other parts of your website. Most especially, there should be no alternatives to your visitor than to opt in to your email list.
The basic idea of a squeeze page is to leverage your traffic. You have attracted a visitor to your site. They have seen the content you offer ONCE and might then leave, never to be seen again.
If, though, we can squeeze their email address out of them in return for a bribe of free content, then we can contact our visitor over and over again. Our visitor then becomes an asset to our business, and potentially a future income source if we can continue to deliver adequate value.
A good squeeze page can get between 30% – 60% conversion rate – which is the percentage of visitors who land on your squeeze page ho sign up for your email list. This also depends on the traffic source, with the more targeted the traffic source, the more optins likely.
However, studies have shown that adding one outbound or inbound link to the squeeze page drops the conversion rate by half. Asking for your visitor’s name as well as email address also drops the conversion rate significantly.
How Do I Build My Squeeze Page?
There are a few ways to build your own Squeeze Page.
There are some complete solutions to the problem. You will pay for these but they may save you some work. The three leading examples are:
As well as letting you build squeeze pages, these solutions also offer tutorials and training programs. They may help you track what happens when visitors arrive at your site, and where the traffic come from.
If you want a free solution, then install WordPress on your website. WordPress will then allow you to use the many plugins and themes which will let you build a decent squeeze page.
While you can do your own search of WordPress plugins, one of the current excellent plugins is WP Lead Plus X. Like all WordPress plugins, installing this plugin is extremely easy. From inside WordPress, navigate to “Plugins” – “Add New”, and search for WP Lead Plus X.
It takes less than 3 minutes to get WP Lead PLus X up and running. WP Lead Plus X comes with a number of templates to build various types of landing pages. And like many WordPress plugins, this one is free.
WordPress has a pop-up plugin designed to work with the autoresponder Aweber. This one is called Optin Cat, and is also free.
There are paid or premium plugins to create your squeeze page, and given you are paying for these, they come with extra facilities. You should consider these extra capabilities to see if they are worth you spending your money.
The plugins below all provide “pop up” functionality, so your optin box pops up over your main Landing Page to encourage your reader to sign up to your newsletter.
- WordPress PopUp (FREE/$19) The paid version allows you to add extra targeting, specifically geographic targeting.
- Optin Revolution (FREE/$47) This plugin has native support for Aweber, GetResponse and MailChimp. The paid version allows split testing of different forms and analysis of the incoming data.
- Popup Domination ($47) supports all email services, allows split tests, analysis of data and exit popups.
WordPress functionality makes building your Squeeze Pages reasonably easy. Building an email list means you are building an asset for yourself and your future business.