In this short article, we will go through five main things to know about using Pinterest to develop your new or existing business. These will be helpful whether you have a totally online business or are using online marketing methods for a brick and mortar business:
- What is Pinterest
- What you can do with Pinterest
- Rich Pins
- Promoted Pins
- How to create your new business account
What is Pinterest?
Social networks like Facebook and Twitter are often the go-tos for businesses and brands. However, many companies will also benefit from the visual aspects of a platform like Pinterest.
A Pin is an image or video that people add in to Pinterest. People add Pins directly from websites or apps using the “Pin It” button. Any Pin can be re–pinned and all Pins link back to their sources, which is how you can get referral traffic.
Also, people organize Pins into collections called boards and share their boards with others. The same Pin might be added to lots of different boards across lots of interests, making boards a great place to discover new stuff.
People can follow all of someone’s boards or just the ones they like best. As they discover and follow more Pinners and boards, their feed becomes more relevant and personal to their interests.
- People “Pin” your content
- They organize their and your content into their interests
- People use feeds to discover their interests and discover Pins
What can YOU do with Pinterest?
There are three main things Pinterest can do for you, the first is to drive traffic to your website. All Pins that you find on Pinterest will link back to their original websites when you click on them.
The last one would be you can do an indirect sales to urge people to click on your Pin. Why indirect? This is because you are not allowed to put an actual call to action button on your Pin. If you do so, your Pin will not get approved.
Type of “Rich” Pins
Besides normal Pins, Pinterest also offers a feature named “Rich” Pins for you to categorize your Pins. Rich Pins are a special type of Pinterest Pin that is more informative. It includes detailed information rather than just plain images.
There are 6 types of Rich Pins available.
- Place Pins
- Article Pins
- Product Pins
- Recipe Pins
- Movie Pins
- App Pins
A “Place Pin” pin allows you to create a map with the content you share. In order to enable place pins, all you need to do is check off the “add a map” option when you create or edit a pin-board.
A “Product Pin” shows where the product you are pinning can be purchased, the current price and a direct link to the product page or website. Plus, product pin’s prices’ are constantly updated.
In Pinterest, you can find any recipe that you can imagine on the site and “Recipe Pins” take sharing food on Pinterest to a whole new level. Unlike regular pin, a Recipe Pin shows Pinners important information such as specific ingredients, cooking duration and serving info.
“Movie Pins” helps the Pinterest community to learn more about new and upcoming movies. It also includes in the essential information about the movie such as ratings, cast members, and reviews. Think of it as an online movie directory which you can save information on your favorite movies, categorized and organised and share them with the community.
“App Pins” helps the Pinterest community to discover more relevant apps and it can be done without ever leaving Pinterest through the App Pin. It is similar to the rest of the pins and the only thing is that it helps to pin apps. This is available for iOS in the US.
We can also advertise on Pinterest using a “Promoted Pin”. This functions like a paid ad and you can advertise to your audience by location, demographics, devices and even interest. It runs on cost-per-click basis.
Depending on what business you are in, the strategy which you can use is to organize your marketing collaterals of your brands to create a pin that can be easily shared across social media. Your marketing collateral covers things like articles, infographics, products, services and images.
When you’ve finished “pinning” them, promote it across to your target audience and watch them get consumed and shared by your audiences.