Anyone can start a profitable YouTube channel. including you.
Everyone knows YouTube. Almost 5 billion YouTube videos are watched every day. That’s 5 BILLION … every DAY. Time you got a part of that.
Google especially LOVES YouTube. So much that they bought it, but Google also ranks YouTube videos preferentially, which is good news when you are trying to attract eyes to your online business message.
This article will talk about how to create your new YouTube and then start to open your new business.channel.
Creating Your Account
Now, to have a YouTube account, you need to have a Google account. Lots of people do, and maybe you do already. If you have a personal Google/Gmail account you can work from this one, or start a new account. Either way is easy.
Once you have logged into to your Google/Gmail account, go to YouTube. We will suppose that you don’t already have a YouTube channel. In which case you will be able to see under “Subscriptions” – “Add Channel”.
If you DO already have a channel, then you will see “My Channel”.
You can then add a “Brand Account”. Choose something appropriate for your online business. This is the name viewers will see if they watch your videos or see a recommendation for your videos.
You also have the opportunity to add “Channel icon” (or logo) and “Channel art”. You can pick up some nice free images from https://www.pexels.com/ or take or use your own photos, logos or images for branding. Take some time with these to brand yourself nicely.
You can also add a “Channel Description”.
There are various options available under “Creator Studio” – found under your channel/Google account icon. Included in these options are monetization of your uploaded videos.
Monetization of videos will mean that YouTube will show advertisements at the same time as they show your videos. This is an income stream over and above the sales you might make from recommending products and services in your own videos.
Adding Content to Your Channel
Now content that you add to your YouTube channel will be videos. However, they don’t have to be videos of your head! You can record presentations from some other application like PowerPoint, screen shots, talk-overs of other material as well as your own videos that you record.
You can record a video with just about anything that will record video and sound. Most smartphones will do just fine, although you might want a stand of some kind. Professional podcasters will have a dedicated camera and microphone, or a camcorder like the one above.
With a smartphone the process is very easy. Once you record a video, if you are also logged into your Google account, you will likely have apps or other options to upload your new video to your YouTube channel directly.
Generating High-Quality Content
You can record all kinds of videos to go in your new YouTube Channel, depending on your business model.
If you are an affiliate marketer, you can review new products. Include some pluses and minuses, as well as how your watcher will profit (if you think they will) once they purchase. Include your affiliate link in the video description so people can buy through your link.
If you have your own products and services, then you can explain the features and benefits of what you are offering. People will appreciate that you tell them in your own words.
Write out an outline prior to beginning your recording so your are not hesitant or lose your way while recording. Rehearse a few times. Approach the process professionally. There’s money at stake!
Since Google owns YouTube they rank these videos preferentially. However, it is still worth your trouble to try to help the videos rank for whatever the search terms you think or hope your prospective buyers will be searching for.
You can include in your videos:
- Video Title
- Video Description
- Video Keyword Tags
- Location Tagging (if appropriate for your business)
These are important for having your videos rank.
Google has a free Google Adwords Display Planner Tool to help you find useful keyword search tools. Note that you will have to open a Google Adwords account to have access to this tool, but you do NOT need to fund the account or spend any money to get access.
Include high-ranking search terms in the video elements referred to above for the likelihood of seeing your videos high up in Google search rankings. The Display Planner will let you download a list of keyword/tags that you can include in your video settings.