Do I need it? Not unless you use Facebook for advertising, and then you’d have to be hillbilly-stupid not to be using Facebook’s new-old pixel system.
What’s a pixel? A tiny piece of code you stick in your website which sends information of visitors back to Facebook. To Facebook, note. Not to you or me. But still suuuper-useful.
Facebook used to have 2 pixels – Website Custom Audience, and Conversion. Now, it’s all one. Easier in some ways. Harder in others.
This post is not about philosophy, or reason-why, or how to use the pixels to improve your advertising results (which it will). This post is about how to install the pixel.
The Facebook pixel in it’s basic configuration is found from your Facebook Ad Manager or Power Editor. This post is not about how to find your pixel. This post is about how to install the pixel.
The base configuration pixel is installed on your website. On every page if you like. If you know html, you can edit your html header and poke the script in there. Easy peasy. If you don’t know html, and are using WordPress (as apposed to some other Content Management System), then you use a plugin to put the base pixel into your website.
It’s just called “Insert Header and Footer”. Easy to install, and setup via copy-and-paste the Facebook pixel code into the plugin settings.
So far, so good.
Now, while it might easier to understand the idea of a Conversion Pixel which tracks all of your funnel or page/website conversions, Facebook now has you insert a piece of “Standard Event” into the base pixel code. Easy, trust me, you can do it. It’s more difficult to write about that to do it.
This post is not about putting the Standard Event code into the Facebook base pixel. This post is about how to install the pixel.
Now, Standard Events DON’T go on every page like the base pixel code. Standard Event pixel codes go on the individual pages of your website which represent stuff you might want to track – like, say a sales funnel, or optin pages.
So, now you need to be able to put a different piece of code on one page to another. Yay, WordPress has plugins to do that also. Here they are:
Either will do the job. Super easy (obvious) to set up. Send me a note if you struggle, and I’ll help you out. Promise.