Monthly Archives: March 2016

Using Facebook Advertising to Build a List (with Pixels!)

monkeygiftThe first thing you might want is an enticing “something” – something to offer visitors who land on your squeeze page.

Free “reports” or lessons, deliverable as pdfs, make good “lead magnets”. You might see these also called “tripwires”. Also short video lessons, or free webinars, can be used to entice a visitor to hand over their precious email address in return for your offer.

Once we have our lead magnet to hand, we can drive traffic to our lead magnet offer with Facebook advertising. We will use Facebook’s pixels to maximise the results of our advertising.

Facebook offers us different “pixels” we can use when advertising to monitor and manipulate our visitors. We could (probably should) place a Website Custom Audience (WCA) pixel on our site, allowing us to capture and then “retarget” these visitors.

Facebook also has pixels which allow us to maximize up to 6 different parts of our sales funnel process. If we place a pixel on the “Thank You” page visitors see once they have signed up for our list, we can tell Facebook to optimize the campaign for “conversions”.

Because we want new leads, we will not in the first instance be retargeting existing visitors using the WCA pixel, although we can do so again later, once we have attracted them the first time.

In this instance we will look for a Facebook audience via their “interests”. You could use whatever audiences and Pages are relevant to your list, whether it is a heath, diet, fitness, or internet marketing area.

WordPress has various plugins which can generate decent squeeze pages, with some good free options.. Lead Pages can also integrate directly into Facebook.

Screenshot 2016-03-30 at 8.38.06 PM

Facebook and WordPress are quite easy to use to generate leads like this. By targeting effectively, you can generate leads at a very acceptable cost, much more cheaply than, say, solo ads.

Double Your Money in 6 Hours with Facebook Ads

This short case study post shows how a well-known affiliate marketer, Matt Wolfe, doubled his money in 6 hours with Facebook ads. It’s not particularly difficult (I’m sure you’d get the hang of it) and relies on Facebook’s retargeting, and a couple of clever tricks.

Matt could have simply taken his affiliate link for the product and pasted it straight into a Facebook ad. However, Facebook doesn’t always like this approach, it’s not guaranteed to give the best results, and it misses out on the greatest benefit of all of Facebook advertising – the PIXEL!!

By “pixeling” the prospective customer, we can retarget him or her via the Facebook Custom Audience pixel, showing them the offer again later if they don’t buy, or targeting them for new and similar offers.

There are various plugins which can facilitate the retargeting of our new visitor, the particular plugin Matt uses is called RetargetEngine (more about this plugin later).

Here’s a neat trick by Matt (try this yourself sometime). The ad displays an image created from a screenshot of the product. When a visitor clicks on the ad, the video sales page looks exactly like the ad, including the headline. This means there is no break in the visitor’s attention, nor is the sales process so weirdly different that it turns off the visitor’s interest.

When we create the ad, we direct the ad first of all to a targeted audience we think will respond favorably to the product and our sales message.  Once they click on the ad once, they are picked up by Facebook’s pixel process, and now we can re-target them. This new audience is super-targeted, and should give us higher responses.

Screenshot 2016-03-21 at 7.11.14 PM

Matt then does another cute trick.

When he targets the visitors again, or “retargets”, the new ad they see shows the same image they saw before, but now clearly shows a BONUS is available. Matt knows the audience was interested enough to click once but didn’t buy. Now he entices them with an offer which already clearly interested them, but now has added incentives.

This is quite a clever idea, and is easy enough to put into practice. Without too much trouble, Matt doubles his money on the ad spend, making a clear and easy profit every time through the power of Facebook’s retargeting.

Apart from the case study, Matt has a whole product which shows the full process, and gives you a step-by-step blueprint to making the profits over and over again … without a website, a product, or even an email list.

Screenshot 2016-03-21 at 7.32.37 PM

Included in “FB Uncovered” is the Retarget Engine Premium Plugin.

Bonus: This simple WordPress plugin allows you to easily and instantly retarget any website you want. Whether it’s your T-shirt campaigns, affiliate links, or Amazon Kindle books, you now have the power to retarget them right on Facebook.

This plugin sells every day at RetargetEngine.com for $47 but, with FB Uncovered, it’s included!

If you’d like to use the power of Facebook retargeting to make easy profits like these over and over again, head over and check out Matt’s product. It could be the best thing you’ve ever done for your business.

Screenshot 2016-03-21 at 7.32.37 PM

Every Day Mr Wiseman said “Bonus! I Woke Up Again!”

He did.

He was a great old guy, 98 years old when he died. Used to walk up from the pub every night after having his one or two glasses of beer, and wish us good night. Very temperate man, Mr Wakeman. Old school.

I lived next door in the last few years of his life. Every morning as I headed out to work, he would be sitting in his pyjamas on his front porch, eating cornflakes out his blue porcelain bowl. He would wave his spoon at me, and say the same thing, “Bonus! Got another one!”

Life is short. Too brief. That was 15 years ago and it’s gone in a second. I wish I could say good morning another time or two but that opportunity has passed.

Opportunities pass all the time. Don’t waste them. Don’t wish you had a crack when you had the chance.

You’d like to have a business, some little side hustle. I know that or you wouldn’t be reading this site. Maybe you don’t know where to start. Or you’ve started but the improving, growing, getting better … that eludes you.

Social media, the internet, Facebook, Pinterest. People are making money there. Starting businesses, blogging about stuff, building automated affiliate machines, and Amazon websites.

If they can do it, you can too. I know you can.

How about starting here. With Facebook. Generate a few leads for some idea you have, build a little something. Make some sales, change your life. Don’t wait another day.

Screenshot 2016-03-16 at 3.38.49 PM

How to Generate Leads on Facebook

Leads. Gotta have ’em.

Gotta hustle, make some connections, influence, lead and sell.

How about 25-50 leads a day? Ready, willing and able to talk to you about whatever you’re offering. Because you’ve targeted them … and just them.  Would 50 good leads a day change your business? How about change your life?

There’s some tricks to generating leads on Facebook. Now, they aren’t hard tricks, but you need to know them. How to find, attract and influence. How to have the exact phrasing your customers respond to. How to make them fall in love with value.

There are thousands, maybe millions of marketers wasting their time “pretending” to market on Facebook. Most have never made a single dime, or generated a single useable lead. They’ve never cracked the code to generate targeted daily leads on Facebook. They’re wasting their time and money.

Don’t be like that.

Bring in sales and leads that make deep relationships. Build a list of folks who call you “friend”, read what you say, and buy your recommendations. Tap into vast networks, and obligate Facebook to love how you do business.

Now, I could talk to you all day about using the internet to convert and make sales. Teaching people to make money hand over fist with Facebook, it’s a passion of mine.

But, hey, that’s a lot of words, and not everyone learns best like that. So, take a minute or two and watch this video. It’s a step-by-step blueprint you can use to get leads, sales and cash in your hand daily, and all for free. Watch it now. You’ll be glad you did.

Screenshot 2016-03-16 at 3.38.49 PM