Free “reports” or lessons, deliverable as pdfs, make good “lead magnets”. You might see these also called “tripwires”. Also short video lessons, or free webinars, can be used to entice a visitor to hand over their precious email address in return for your offer.
Once we have our lead magnet to hand, we can drive traffic to our lead magnet offer with Facebook advertising. We will use Facebook’s pixels to maximise the results of our advertising.
Facebook offers us different “pixels” we can use when advertising to monitor and manipulate our visitors. We could (probably should) place a Website Custom Audience (WCA) pixel on our site, allowing us to capture and then “retarget” these visitors.
Facebook also has pixels which allow us to maximize up to 6 different parts of our sales funnel process. If we place a pixel on the “Thank You” page visitors see once they have signed up for our list, we can tell Facebook to optimize the campaign for “conversions”.
Because we want new leads, we will not in the first instance be retargeting existing visitors using the WCA pixel, although we can do so again later, once we have attracted them the first time.
In this instance we will look for a Facebook audience via their “interests”. You could use whatever audiences and Pages are relevant to your list, whether it is a heath, diet, fitness, or internet marketing area.
WordPress has various plugins which can generate decent squeeze pages, with some good free options.. Lead Pages can also integrate directly into Facebook.
Facebook and WordPress are quite easy to use to generate leads like this. By targeting effectively, you can generate leads at a very acceptable cost, much more cheaply than, say, solo ads.